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Brand community development through associated communities : grounding community measurement within social identity theory
Heere, Bob; Walker, Matthew; Yoshida, Masayuki; Ko, Yong Jae - In: Journal of marketing theory and practice 19 (2011) 4, pp. 407-422
Persistent link: https://www.econbiz.de/10009383562
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Leaders and followers : an exploration of the notion of scale-free networks within a new brand community
Katz, Matthew; Heere, Bob - In: Journal of sport management : the official journal of … 27 (2013) 4, pp. 271-287
Persistent link: https://www.econbiz.de/10010258934
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The effect of associated group identities on team identity
Heere, Bob; James, Jeffrey; Yoshida, Masayuki; Scremin, … - In: Journal of sport management : the official journal of … 25 (2011) 6, pp. 606-621
Persistent link: https://www.econbiz.de/10009425049
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Consumer attitudes toward responsible entities in Sport (CARES) : scale development and model testing
Walker, Matthew; Heere, Bob - In: Sport management review 14 (2011) 2, pp. 153-166
Persistent link: https://www.econbiz.de/10009160474
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Do charity sport events function as "brandfests" in the development of brand community?
Woolf, Jules; Heere, Bob; Walker, Matthew - In: Journal of sport management : the official journal of … 27 (2013) 2, pp. 95-107
Persistent link: https://www.econbiz.de/10009737316