Similar Search Results

Brand advertising in an access-ownership world : how marketing channels impact message persuasiveness

Harding, Lora Mitchell; Schenkel, Mark T. - In: Journal of marketing channels : ... distribution … 24 (2017) 1/2, pp. 51-72

Persistent link: https://www.econbiz.de/10011749105

A double-edged sword : the effect of brand self-regulatory messages on brand attitude in the U.S.

Park, Jihye; Unnava, Hanumantha Rao - In: The journal of brand management : an international journal 31 (2024) 5, pp. 482-501

Persistent link: https://www.econbiz.de/10015192434

The effectiveness of comparative advertising in the US automobile market influenced by consumer ethnocentrism, industry-specific personal characteristics, and foreign versus domest...

Neese, William T.; Foxx, William; Eppler, Dianne B. - In: Journal of global scholars of marketing science : … 29 (2019) 1, pp. 114-128

Persistent link: https://www.econbiz.de/10012257887

Estimating the Value of Offsite Tracking Data to Advertisers : Evidence from Meta

Wernerfelt, Nils; Tuchman, Anna; Shapiro, Bradley; … - National Bureau of Economic Research - 2024

Facebook and Instagram. We first estimate advertising effectiveness at baseline across our broad sample. We then estimate the …

Persistent link: https://www.econbiz.de/10015056091

Diplomatic relations and tourism advertising effectiveness : U.S. travel interest to Cuba

Fullerton, Jami A.; Kendrick, Alice; Broyles, Sheri J. - In: Journal of marketing communications 25 (2019) 3, pp. 328-342

Persistent link: https://www.econbiz.de/10012203304

Private labels, brands, and competition policy : the changing landscape of retail competition

Ezrachi, Ariel (ed.); Bernitz, Ulf (ed.) - 2009 - 1. publ.

Persistent link: https://www.econbiz.de/10003763769

Celebrity endorsement, self-brand connection and consumer-based brand equity

Dwivedi, Abhishek; Johnson, Lester W.; McDonald, Robert E. - In: The journal of product & brand management 24 (2015) 5, pp. 449-461

Persistent link: https://www.econbiz.de/10011443002

Influence of consumers' brand expectations on apparel brands' US-based sourcing strategy

Bhaduri, Gargi - In: The journal of consumer marketing 34 (2017) 1, pp. 74-83

Persistent link: https://www.econbiz.de/10011616243

Competition between generic and brand name drugs : new evidence from the U.S. pharmaceutical market

Cavaliere, Alberto; Moayedizadeh, Ashin - 2022

Persistent link: https://www.econbiz.de/10014232582

What happened to U.S. business dynamism?

Akcigit, Ufuk; Ates, Sina T. - 2019

In the past several decades, the U.S. economy has witnessed a number of striking trends that indicate a rising market concentration and a slowdown in business dynamism. In this paper, we make an attempt to understand potential common forces behind these empirical regularities through the lens of...

Persistent link: https://www.econbiz.de/10012104132