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Marketing doctrine : a princip...
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AMS review : official publication of the Academy of Marketing Science
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The journey towards customer centricity and service growth in B2B : a commentary and research directions
Ulaga, Wolfgang
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 80-83
Persistent link: https://www.econbiz.de/10011919274
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Emotional intelligence in marketing exchanges
Kidwell, Blair
;
Hardesty, David M.
;
Murtha, Brian R.
; …
- In:
Journal of marketing
75
(
2011
)
1
,
pp. 78-95
Persistent link: https://www.econbiz.de/10008840469
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Characteristics that enhance training effectiveness in implementing technological change in sales strategy : a field-based exploratory study
Sarin, Shikhar
;
Sego, Trina
;
Kohli, Ajay Kumar
; …
- In:
The journal of personal selling & sales management : JPSSM
30
(
2010
)
2
,
pp. 143-156
Persistent link: https://www.econbiz.de/10003981277
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