Similar Search Results

Using cultural factors to explore sport consumption behaviors of ethnic minority groups : The case of Asians in the United States

Ha, Jae-Pil; Hums, Mary; Greenwell, T. Christopher - In: International Journal of Sports Marketing and Sponsorship 17 (2016) 2, pp. 130-152

Purpose – Despite the remarkable economic power and rapid growth of the Asian population in the USA, relatively little attention has been paid to this group in the sport management literature compared to African-Americans and Hispanics. In addition, sport management scholars have paid limited...

Persistent link: https://www.econbiz.de/10014811289

Spectator support : examining the attributes that differentiate niche from mainstream sport

Greenhalgh, Greg P.; Simmons, Jason M.; Hambrick, Marion E. - In: Sport marketing quarterly : preferred journal of the … 20 (2011) 1, pp. 41-52

Persistent link: https://www.econbiz.de/10009231830

Tokuyama, Sagatomo; Greenwell, T. Christopher - In: Sport marketing quarterly : preferred journal of the … 20 (2011) 3, pp. 148-156

Persistent link: https://www.econbiz.de/10009373482

Understanding the league sport participation experience utilizing the critical incident technique

Ruihley, Brody J.; Greenwell, T. Christopher - In: Sport marketing quarterly : preferred journal of the … 21 (2012) 1, pp. 32-42

Persistent link: https://www.econbiz.de/10009531612

The effects of gender and social roles on the marketing of combat sport

Greenwell, T. Christopher; Hancock, Meg; Simmons, Jason M. - In: Sport marketing quarterly : preferred journal of the … 24 (2015) 1, pp. 19-29

Persistent link: https://www.econbiz.de/10010515320

Analysing motives of minor league hockey fans : the introduction of violence as a spectator motive

Andrew, Damon P. S.; Koo, Gi-yong; Hardin, Rob; … - In: International journal of sport management and marketing … 5 (2009) 1/2, pp. 73-89

Persistent link: https://www.econbiz.de/10003816826

The relationship between spectator motivations and media and merchandise consumption at a professional mixed martial arts event

Andrew, Damon P. S.; Kim, Seungmo; O'Neal, Nick; … - In: Sport marketing quarterly : preferred journal of the … 18 (2009) 4, pp. 199-209

Persistent link: https://www.econbiz.de/10003940619

Using cultural factors to explore sport consumption behaviors of ethnic minority groups : the case of Asians in the United States

Ha, Jae-Pil; Hums, Mary; Greenwell, T. Christopher - In: International journal of sports marketing & sponsorship 17 (2016) 2, pp. 130-152

Persistent link: https://www.econbiz.de/10011578580