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USA
Consumer behaviour
41
Konsumentenverhalten
41
Advertising
27
Werbung
27
Advertising effects
23
Werbewirkung
23
Internet marketing
12
Online-Marketing
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Emotion
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Managers
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Luxury goods
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Luxusgüter
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Marketingmanagement
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Beziehungsmarketing
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English
12
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Yoon, Sukki
12
Choi, Yung Kyun
8
Baek, Tae Hyun
3
Errmann, Amy
2
Kim, Yeonshin
2
Seo, Yuri
2
Taylor, Charles Raymond
2
Kim, Jungkeun
1
Lacey, Heather P.
1
Milakovic, Ivana Kursan
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Miocevic, Dario
1
Riemer, Hila
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Song, Sujin
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Torelli, Carlos
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International journal of advertising : the review of marketing communications
2
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of consumer behaviour
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Journal of consumer behaviour : an international research review
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Psychology & marketing
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ECONIS (ZBW)
12
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1
Effort investment in persuasiveness : a comparative study of environmental advertising in the United States and Korea
Yoon, Sukki
;
Kim, Yeonshin
;
Baek, Tae Hyun
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 93-105
Persistent link: https://www.econbiz.de/10011547955
Saved in:
2
Effort investment in persuasiveness : a comparative study of environmental advertising in the United States and Korea
Yoon, Sukki
;
Kim, Yeonshin
;
Baek, Tae Hyun
- In:
Social and environmental issues in advertising
,
(pp. 93-105)
.
2017
Persistent link: https://www.econbiz.de/10011591385
Saved in:
3
When intrusive can be likable : product placement effects on multitasking consumers
Yoon, Sukki
;
Choi, Yung Kyun
;
Song, Sujin
- In:
Journal of advertising : official publication of the …
40
(
2011
)
2
,
pp. 63-75
Persistent link: https://www.econbiz.de/10009241294
Saved in:
4
Do negative consumption experiences hurt manufacturers or retailers? : the influence of reasoning style on consumer blame attributions and purchase intention
Yoon, Sukki
- In:
Psychology & marketing
30
(
2013
)
7
,
pp. 555-565
Persistent link: https://www.econbiz.de/10009778566
Saved in:
5
Online game characters' influence on brand trust : self-disclosure, group membership, and product type
Choi, Yung Kyun
;
Yoon, Sukki
;
Lacey, Heather P.
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 996-1003
Persistent link: https://www.econbiz.de/10009755379
Saved in:
6
"Fish out of water" : understanding decision-making and coping strategies of English as second language consumers through a situational literacy perspective
Viswanathan, Madhu
;
Torelli, Carlos
;
Yoon, Sukki
; …
- In:
The journal of consumer marketing
27
(
2010
)
6
,
pp. 524-533
Persistent link: https://www.econbiz.de/10008772883
Saved in:
7
How character presence in advergames affects brand attitude and game performance : a cross-cultural comparison
Choi, Yung Kyun
;
Yoon, Sukki
;
Taylor, Charles Raymond
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
6
,
pp. 357-365
Persistent link: https://www.econbiz.de/10011508871
Saved in:
8
Divergent effects of friend recommendations on disclosed social media advertising in the United States and Korea
Errmann, Amy
;
Seo, Yuri
;
Choi, Yung Kyun
;
Yoon, Sukki
- In:
Journal of advertising
48
(
2019
)
5
,
pp. 495-511
Persistent link: https://www.econbiz.de/10012201497
Saved in:
9
Comedic violence in advertising : cultural third-person effects among U.S., Korean, and Croatian consumers
Yoon, Hye Jin
;
Yoon, Sukki
;
Zdravkovic, Srdan
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1047-1072
Persistent link: https://www.econbiz.de/10012650622
Saved in:
10
Introduction to the special issue on leveraged marketing communications
Yoon, Sukki
;
Choi, Yung Kyun
- In:
International journal of advertising : the review of …
39
(
2020
)
4
,
pp. 445-447
Persistent link: https://www.econbiz.de/10012260227
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