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Help or hinder? : when recommendation signage expands consideration sets and heightens decision difficulty
Goodman, Joseph K.; Broniarczyk, Susan M.; Griffin, Jill G. - In: Journal of consumer psychology : JCP : the official … 23 (2013) 2, pp. 165-174
Persistent link: https://www.econbiz.de/10009766886
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Counteractive construal in consumer goal pursuit
Zhang, Ying; Huang, Szu-chi; Broniarczyk, Susan M. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 1, pp. 129-142
Persistent link: https://www.econbiz.de/10003982968
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Investing for retirement : the moderating effect of fund assortment size on the 1/N heuristic
Morrin, Maureen; Inman, J. Jeffrey; Broniarczyk, Susan M.; … - In: Journal of marketing research : JMR 49 (2012) 4, pp. 537-550
Persistent link: https://www.econbiz.de/10009580814
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It's not me, it's you : how gift giving creates giver identity threat as a function of social closeness
Ward, Morgan K.; Broniarczyk, Susan M. - In: Journal of consumer research : JCR ; an … 38 (2011/12) 1, pp. 164-181
Persistent link: https://www.econbiz.de/10009160922