Narrow search
Showing 1 - 5 of 5
Cover Image
NCAA conference realignment and football game day attendance
Groza, Mark D. - In: Managerial and decision economics : MDE ; the … 31 (2010) 8, pp. 517-529
Persistent link: https://www.econbiz.de/10008797096
Cover Image
Perceived organizational motives and consumer responses to proactive and reactive CSR
Groza, Mark D.; Pronschinske, Mya R.; Walker, Matthew - In: Journal of business ethics : JOBE 102 (2011) 4, pp. 639-652
Persistent link: https://www.econbiz.de/10009300351
Cover Image
Attracting Facebook "fans" : the importance of authenticity and engagement as a social networking strategy for professional sport teams
Pronschinske, Mya; Groza, Mark D.; Walker, Matthew - In: Sport marketing quarterly : preferred journal of the … 21 (2012) 4, pp. 221-231
Persistent link: https://www.econbiz.de/10009710128
Cover Image
The role of belief in making a difference in enhancing attachment to a charity sport event
Filo, Kevin; Groza, Mark D.; Fairley, Sheranne - In: Journal of nonprofit & public sector marketing 24 (2012) 2, pp. 123-140
Persistent link: https://www.econbiz.de/10009565777
Cover Image
Adding services to product-based portfolios : an exploration of the implications for the sales function
Kindström, Daniel; Kowalkowski, Christian; Alejandro, … - In: Journal of service management 26 (2015) 3, pp. 372-393
Persistent link: https://www.econbiz.de/10011388506