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Consumer behaviour
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maximum likelihood estimation
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Iyengar, Radha
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From Little's law to marketing science : essays in honor of John D.C. Little
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Dynamic allocation of pharmaceutical detailing and sampling for long-term profitability
Montoya, Ricardo
;
Netzer, Oded
;
Jedidi, Kamel
- In:
Marketing science
29
(
2010
)
5
,
pp. 909-924
Persistent link: https://www.econbiz.de/10008736166
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Dynamic allocation of pharmaceutical detailing and sampling for long-term profitability
Montoya, Ricardo
;
Netzer, Oded
;
Jedidi, Kamel
- In:
From Little's law to marketing science : essays in …
,
(pp. 175-209)
.
2016
Persistent link: https://www.econbiz.de/10011436076
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3
The effect of competitive advertising interference on sales for packaged goods
Danaher, Peter J.
;
Bonfrer, Andre
;
Dhar, Sanjay
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 211-225
Persistent link: https://www.econbiz.de/10003713027
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4
Who's the fairest in the land? : analysis of judge and jury death penalty decisions
Iyengar, Radha
- In:
The journal of law & economics
54
(
2011
)
3
,
pp. 693-722
Persistent link: https://www.econbiz.de/10015139475
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Essays on the criminal justice system : an economic approach
Iyengar, Radha
-
2006
Persistent link: https://www.econbiz.de/10003908106
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6
Does arrest deter violence? : comparing experimental and nonexperimental evidence on mandatory arrest laws
Iyengar, Radha
- In:
The economics of crime : lessons for and from Latin America
,
(pp. 421-452)
.
2010
Persistent link: https://www.econbiz.de/10008661650
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7
Building peace : the impact of aid on the labor market for insurgents
Iyengar, Radha
;
Monten, Jonathan
;
Hanson, Matthew
-
2011
Persistent link: https://www.econbiz.de/10009305624
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8
Invited comment on "opinion leadership and social contagion in new product diffusion"
Godes, David
- In:
Marketing science
30
(
2011
)
2
,
pp. 224-229
Persistent link: https://www.econbiz.de/10009006854
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9
Contagion in prescribing behavior among networks of doctors
Christakis, Nicholas A.
;
Fowler, James H.
- In:
Marketing science
30
(
2011
)
2
,
pp. 213-216
Persistent link: https://www.econbiz.de/10009006866
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10
Opinion leadership and social contagion in new product diffusion
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Valente, …
- In:
Marketing science
30
(
2011
)
2
,
pp. 195-212
Persistent link: https://www.econbiz.de/10009006876
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