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USA
Theorie
128
Theory
128
Beziehungsmarketing
112
Relationship marketing
112
Deutschland
99
Germany
98
Marketingmanagement
68
Marketing management
65
Marketing
50
Consumer behaviour
45
Konsumentenverhalten
45
Customer satisfaction
42
Kundenzufriedenheit
42
Lieferantenmanagement
41
Supplier relationship management
41
Erfolgsfaktor
38
Success factor
37
Marktforschung
36
Market research
35
Vertrieb
33
Physical distribution
27
Strategisches Management
25
B-to-B-Marketing
23
Business-to-business marketing
23
Estimation
22
Schätzung
22
Marketingtheorie
20
Salespeople
19
Verkaufspersonal
19
Controlling
18
Preismanagement
18
Pricing strategy
18
Strategic management
18
Firm value
17
Unternehmenswert
17
Kostenrechnung
16
Management control
16
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15
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3
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English
12
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Homburg, Christian
13
Krohmer, Harley
3
Luo, Xueming
3
Workman, John P.
3
Hahn, Alexander
2
Homburg, Carsten
2
Kiedaisch, Ingo
2
Vollmayr, Josef
2
Wieseke, Jan
2
Artz, Martin
1
Bonenkamp, Ute
1
Cannon, Joseph P.
1
Fürst, Andreas
1
Gruner, Kjell E.
1
Kempf, Alexander
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
3
Wissenschaftliche Schriftenreihe des Zentrums für Marktorientierte Unternehmensführung (ZMU)
2
Die Betriebswirtschaft : DBW
1
Journal of business economics : JBE
1
Journal of business finance & accounting : JBFA
1
Journal of international marketing
1
Journal of marketing
1
Journal of marketing research : JMR
1
Marketing strategy organization and implementation
1
Quantitatives Controlling
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Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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ECONIS (ZBW)
15
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1
Fundamental information in technical trading strategies
Bonenkamp, Ute
;
Homburg, Carsten
;
Kempf, Alexander
- In:
Journal of business finance & accounting : JBFA
38
(
2011
)
7/8
,
pp. 842-860
Persistent link: https://www.econbiz.de/10009382084
Saved in:
2
The coinsurance effect of corporate diversification : an empirical analysis of the accounting and economic implications
Nußmann, Dominik
-
2018
Persistent link: https://www.econbiz.de/10011701423
Saved in:
3
Marketing organization : a holistic framework of dimensions and determinants
Workman, John P.
;
Homburg, Christian
;
Gruner, Kjell E.
-
1997
Persistent link: https://www.econbiz.de/10001439252
Saved in:
4
Marketing's influence within the firm
Homburg, Christian
;
Workman, John P.
;
Krohmer, Harley
-
1998
Persistent link: https://www.econbiz.de/10001439258
Saved in:
5
Die Qualität internationaler Geschäftsbeziehungen : theoretische Überlegungen und empirische Befunde
Homburg, Christian
;
Kiedaisch, Ingo
- In:
Die Betriebswirtschaft : DBW
59
(
1999
)
1
,
pp. 22-43
Persistent link: https://www.econbiz.de/10001352990
Saved in:
6
Die Rolle der deutschen Betriebswirtschaftslehre im internationalen Vergleich
Homburg, Christian
- In:
Wirtschaftswissenschaftliches Studium : WiSt ; …
27
(
1998
)
8
,
pp. 386-393
Persistent link: https://www.econbiz.de/10001244638
Saved in:
7
Governance of international business relationships : a cross-cultural study on alternative governance modes
Homburg, Christian
;
Cannon, Joseph P.
;
Krohmer, Harley
; …
- In:
Journal of international marketing
17
(
2009
)
3
,
pp. 1-20
Persistent link: https://www.econbiz.de/10003889839
Saved in:
8
Customer satisfaction, analyst stock recommendations, and firm value
Luo, Xueming
;
Homburg, Christian
;
Wieseke, Jan
-
2009
Persistent link: https://www.econbiz.de/10003932795
Saved in:
9
Firm value creation through major channel expansions : evidence from an event study in the United States, Germany, and China
Homburg, Christian
;
Vollmayr, Josef
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
3
,
pp. 38-61
Persistent link: https://www.econbiz.de/10010360448
Saved in:
10
Customer satisfaction, analyst stock recommendations, and firm value
Luo, Xueming
;
Homburg, Christian
;
Wieseke, Jan
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1041-1058
Persistent link: https://www.econbiz.de/10008796563
Saved in:
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