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A process for managing the re-convergence of marketing functions
Malthouse, Edward C. - In: Media and convergence management, (pp. 107-116). 2013
Persistent link: https://www.econbiz.de/10009767987
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Media placement versus advertising execution
Malthouse, Edward C.; Calder, Bobby J. - In: International journal of market research : JMRS ; the … 52 (2010) 2, pp. 217-230
Persistent link: https://www.econbiz.de/10003970836
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Media placement versus advertising execution
Malthouse, Edward C.; Calder, Bobby J. - In: Cutting edge international research, (pp. 333-345). 2010
Persistent link: https://www.econbiz.de/10003985213
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The response surface process for optimal allocation of media budgets
Malthouse, Edward C.; Schultz, Don E. - In: Breaking new ground in theory and practice, (pp. 395-406). 2011
Persistent link: https://www.econbiz.de/10009380997
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Newly subscribed! : effects of e-mail newsletters on news-reading habit and subscriber retention during onboarding : evidence from clickstream and subscription data
Kim, Su Jung; Kim, Ho; Choi, Jaewon; Malthouse, Edward C. - In: The journal of media economics 35 (2023) 3/4, pp. 87-107
Persistent link: https://www.econbiz.de/10014636064