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Marketing/entrepreneurship interface research priorities (2010-2012)
Uslay, Can; Teach, Richard D. - In: Journal of research in marketing and entrepreneurship : JRME 10 (2008) 1, pp. 70-75
Persistent link: https://www.econbiz.de/10003949111
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Implications of the revised definition of marketing : from exchange to value creation
Sheth, Jagdish N.; Uslay, Can - In: Journal of public policy & marketing : JPP & M ; an … 26 (2007) 2, pp. 302-307
Persistent link: https://www.econbiz.de/10003673040
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Do marketing media have life cycles? : the case of product placement in movies
Karniouchina, Ekaterina V.; Uslay, Can; Erenburg, Grigori - In: Journal of marketing 75 (2011) 3, pp. 27-48
Persistent link: https://www.econbiz.de/10009159893
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Commentary on "The essence of business marketing theory, research and tactics : contributions by the Journal of Business-to-Business Marketing," by Lichtenthal, Mummalaneni, and Wilson ; a paradigm shift and prospection through expanded roles of buyers and sellers
Malhotra, Naresh K.; Uslay, Can; Ndubisi, Nelson Oly - In: Journal of business-to-business marketing 15 (2008) 2, pp. 204-217
Persistent link: https://www.econbiz.de/10003814692
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The globalization of markets and the rule of three
Seth, Jagdish N.; Uslay, Can; Sisodia, Rajendra - In: Marketing : metaphors and metamorphosis, (pp. 26-41). 2008
Persistent link: https://www.econbiz.de/10003746799