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Consumer behaviour
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Moulard, Julie Guidry
4
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3
Freling, Traci H.
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Hamilton Rice, Dan
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2
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Psychology & marketing
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Journal of current issues and research in advertising : JCIRA
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Journal of marketing theory and practice
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Journal of service research : JSR
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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1
Establishing human brands : determinants of placement success for first faculty positions in marketing
Scheinbaum, Angeline Close
;
Moulard, Julie Guidry
; …
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
6
,
pp. 922-941
Persistent link: https://www.econbiz.de/10010218005
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2
Artist authenticity : how artists' passion and commitment shape consumers' perceptions and behavioral intentions across genders
Moulard, Julie Guidry
;
Hamilton Rice, Dan
;
Popp …
- In:
Psychology & marketing
31
(
2014
)
8
,
pp. 576-590
Persistent link: https://www.econbiz.de/10010399726
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3
Causer-related marketing : factors promoting campaign evaluations
Folse, Judith Anne Garretson
;
Grau, Stacy Landreth
; …
- In:
Journal of current issues and research in advertising : …
35
(
2014
)
1
,
pp. 50-70
Persistent link: https://www.econbiz.de/10010383160
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4
What makes a human brand authentic? : identifying the antecedents of celebrity authenticity
Moulard, Julie Guidry
;
Popp Garrity, Carolyn
;
Hamilton …
- In:
Psychology & marketing
32
(
2015
)
2
,
pp. 173-186
Persistent link: https://www.econbiz.de/10010527178
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5
Does brand social power mean market might? : exploring the influence of brand social power on brand evaluations
Crosno, Jody L.
;
Freling, Traci H.
;
Skinner, Steven J.
- In:
Psychology & marketing
26
(
2009
)
2
,
pp. 91-121
Persistent link: https://www.econbiz.de/10003812255
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6
The secret sauce for Super Bowl advertising : what makes marketing work in the world's most watched event?
Kim, Jin-woo
;
Freling, Traci H.
;
Grisaffe, Douglas B.
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 134-149
Persistent link: https://www.econbiz.de/10009778474
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7
The effects of transacation-specific investments in marketing channels: the moderating role of relational norms
Brown, James R.
;
Crosno, Jody L.
;
Dev, Chekitan S.
- In:
Journal of marketing theory and practice
17
(
2009
)
4
,
pp. 317-333
Persistent link: https://www.econbiz.de/10003897723
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8
Half full or half empty : the role of optimism in boundary-spanning positions
Crosno, Jody L.
;
Rinaldo, Shannon B.
;
Black, Hulda G.
; …
- In:
Journal of service research : JSR
11
(
2008/09
)
3
,
pp. 295-309
Persistent link: https://www.econbiz.de/10003804817
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