Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"USA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Why buy second‐best? The behav...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
USA
Consumer behaviour
21
Konsumentenverhalten
18
B-to-B-Marketing
8
Business-to-business marketing
8
Decision
7
Entscheidung
7
Emotion
6
Beziehungsmarketing
5
Cognition
5
Kognition
5
Relationship marketing
5
Decision theory
4
Dienstleistungsqualität
4
Experiment
4
Internet
4
Market research
4
Marktforschung
4
Risikoaversion
4
Risk aversion
4
Service quality
4
United States
4
Visualisierung
4
Visualization
4
Confidence
3
Consumer impulsiveness
3
Cultural identity
3
Customer satisfaction
3
Decision making
3
Entscheidungstheorie
3
Fuzzy sets
3
Fuzzy-Set-Theorie
3
Incompetency
3
Kulturelle Identität
3
Kundenzufriedenheit
3
Lieferantenmanagement
3
Management information system
3
Management-Informationssystem
3
Measurement
3
Messung
3
more ...
less ...
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Aufsatz im Buch
1
Book section
1
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Sammelwerk
1
more ...
less ...
Language
All
English
4
Author
All
Marshall, Roger
4
Na, Woonbong
2
Peng, Poh Tze
1
Reday, Peter Alan
1
Sharma, Piyush
1
Woodside, Arch G.
1
Published in...
All
Field guide to case study research in business-to-business marketing and purchasing
1
Journal of business research : JBR
1
Journal of marketing management : MM
1
Qualitative market research : an international journal
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Complainers versus non-complainers: a multi-national investigation of individual and situational influences on customer complaint behaviour
Sharma, Piyush
;
Marshall, Roger
;
Reday, Peter Alan
;
Na, …
- In:
Journal of marketing management : MM
26
(
2010
)
1/2
,
pp. 163-180
Persistent link: https://www.econbiz.de/10003979657
Saved in:
2
Decision system analysis of advertising agency decisions
Na, Woonbong
;
Marshall, Roger
;
Woodside, Arch G.
- In:
Qualitative market research : an international journal
12
(
2009
)
2
,
pp. 153-170
Persistent link: https://www.econbiz.de/10003843698
Saved in:
3
Special section: Cognitive mapping of strategy in marketing
Marshall, Roger
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1541-1586
Persistent link: https://www.econbiz.de/10009757037
Saved in:
4
The parable of a little research : making money from an internet trading portal
Marshall, Roger
;
Peng, Poh Tze
- In:
Field guide to case study research in …
,
(pp. 13-37)
.
2014
Persistent link: https://www.econbiz.de/10011413666
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
