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Stern, Philip - In: Marketing Intelligence & Planning 20 (2002) 2, pp. 104-112

An understanding of the patterns of GP prescribing is important to those who play a role in the management of healthcare budgets. This paper analyses the contrasts and overlaps between the perceptions of healthcare managers and actual prescribing behaviour. While there are aspects of prescribing...

Persistent link: https://www.econbiz.de/10014945817

The power of before and after : how the dirichlet can analyze the sales impact of a promotional activity

McCabe, Jim; Stern, Philip; Dacko, Scott G. - In: Journal of advertising research 52 (2012) 2, pp. 214-224

Persistent link: https://www.econbiz.de/10009618394

"Shockvertising": an exploratory investigation into attitudinal variations and emotional reactions to shock advertising

Parry, Sara; Jones, Rosalind; Stern, Philip; Robinson, … - In: Journal of consumer behaviour : an international … 12 (2013) 2, pp. 112-121

Persistent link: https://www.econbiz.de/10009738783

Stochastic modelling and industrial networks : complementary views of organisational buyer behavior

McCabe, Jim; Stern, Philip - In: Journal of the Academy of Marketing Science 37 (2009) 2, pp. 204-214

Persistent link: https://www.econbiz.de/10003851359

New versus frequent donors : exploring the behaviour of the most desirable donors

Faulkner, Margaret; Romaniuk, Jenni; Stern, Philip - In: Australasian marketing journal 24 (2016) 3, pp. 198-204

Persistent link: https://www.econbiz.de/10011596771

New brand extensions : patterns of success and failure

Singh, Jaywant; Scriven, John; Clemente, Maria; Lomax, Wendy - In: Journal of advertising research 52 (2012) 2, pp. 234-242

Persistent link: https://www.econbiz.de/10009618392

Television: back to the future

Sharp, Byron; Beal, Virginia; Collins, Martin - In: Journal of advertising research 49 (2009) 2, pp. 211-219

Persistent link: https://www.econbiz.de/10003860576