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~subject:"United States"
~type_genre:"Aufsatz im Buch"
~type_genre:"Conference proceedings"
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Customer Relationship Management : the ultimate guide to efficient use of CRM
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Handbook of research on customer equity in marketing
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Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
2
European corporate governance : readings and perspectives
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From assets to profits : competing for IP value & return
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Handbook of social media management : value chain and business models in changing media markets
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Nonprofit management 101 : a complete and practical guide for leaders and professionals ; essential resources, tools, and hard-earned wisdom from fifty leading experts
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Organizational productivity and performance measurements using predictive modeling and analytics
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The synergy of business theory and practice : advancing the practical application of scholarly research
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Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
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(1998). - XI, 346 S. : graph. Darst. - Enth. 18 Beitr.
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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After sixty : marketing to baby boomers reaching their big transition years
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Business Process Management Workshops : BPM 2012 International Workshops, Tallinn, Estonia, September 3, 2012 ; revised papers
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ECONIS (ZBW)
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Values obtained from customer relationship management
Danielak, Wiesław
- In:
Innovation and entrepreneurship : theory and practice
,
(pp. 9-17)
.
2020
Persistent link: https://www.econbiz.de/10012257558
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2
Service profit logic : ensuring customer willingness to pay
Grönroos, Christian
- In:
The Routledge handbook of service research insights and …
,
(pp. 46-68)
.
2020
Persistent link: https://www.econbiz.de/10012238609
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3
Customer-dominant service logic
Heinonen, Kristina
;
Strandvik, Tore
- In:
The Routledge handbook of service research insights and …
,
(pp. 69-89)
.
2020
Persistent link: https://www.econbiz.de/10012238611
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Customer equity reporting
Wiesel, Thorsten
;
Skiera, Bernd
- In:
Handbook of research on customer equity in marketing
,
(pp. 466-482)
.
2015
Persistent link: https://www.econbiz.de/10010483413
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Customer equity management : opportunities and threats from new technologies
Srinivasan, Raji
- In:
Handbook of research on customer equity in marketing
,
(pp. 382-398)
.
2015
Persistent link: https://www.econbiz.de/10010483418
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The power of customer referrals
Leone, Robert P.
;
Christodoulopoulou, Angeliki
- In:
Handbook of research on customer equity in marketing
,
(pp. 199-223)
.
2015
Persistent link: https://www.econbiz.de/10010483486
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Aggregate- and individual-level customer lifetime value
Kumar, V.
;
Pansari, Anita
- In:
Handbook of research on customer equity in marketing
,
(pp. 44-76)
.
2015
Persistent link: https://www.econbiz.de/10010483500
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8
Customer relationship management processes in retail banking : best practice and business value evaluation
Berger, Sven C.
;
Gensler, Sonja
;
Skiera, Bernd
;
Wiesel, …
- In:
Strukturwandel der Wertschöpfung im Bankgeschäft
,
(pp. 65-86)
.
2009
Persistent link: https://www.econbiz.de/10003903326
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9
Product returns and customer value : a footware industry case
Russo, Ivan
;
Cardinali, Silvio
- In:
Modelling value : selected papers of the 1st …
,
(pp. 79-97)
.
2012
Persistent link: https://www.econbiz.de/10009426644
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10
Customer lifetime value measurement using machine learning techniques
Rathi, Tarun
;
Ravi, Vadlamani
-
2014
Persistent link: https://www.econbiz.de/10010366300
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