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Virtualisierung von Organisationen : strategische Relevanz des Einsatzes von Intra-, Extranet
Wagner, Gunther - 1999
Persistent link: https://www.econbiz.de/10001401198
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Integrated marketing communication : advertising and promotion in a digital world
Juska, Jerome M. - 2018
What is integrated marketing communications? -- Digital media environments -- IMC budgets and objectives -- Brand research and consumer insights -- Target audiences and segmentation -- Creative development -- Media planning methods -- Advertising campaigns -- Sales promotion strategies -- Brand...
Persistent link: https://www.econbiz.de/10011754596
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The geography of the Internet industry : venture capital, dot-coms, and local knowledge
Zook, Matthew; Zook, Matthew - 2005 - 1. publ.
Persistent link: https://www.econbiz.de/10001647379
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Technological innovation and economic performance
Steil, Benn (ed.); Victor, David G. (contributor);  … - 2002
Persistent link: https://www.econbiz.de/10001649773
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Electronic marketing : integrating electronic resources into the marketing process
Reedy, Joel; Schullo, Shauna - 2004 - 2nd ed.
Persistent link: https://www.econbiz.de/10001759945
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The global internet economy
Kogut, Bruce (ed.) - 2003
Persistent link: https://www.econbiz.de/10001672800
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Net loss : internet prophets, private profits, and the costs to community
Newman, Nathan - 2002
Persistent link: https://www.econbiz.de/10001700477
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Internet marketing : foundations and applications
Siegel, Carolyn - 2004
Persistent link: https://www.econbiz.de/10001702749
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The internet guide for finance
Wiggins, Roy A.; Gregory, Patrick C. - 2002
Persistent link: https://www.econbiz.de/10001639926
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Economic perspectives on the Internet
Wiseman, Alan E. - 2000
Persistent link: https://www.econbiz.de/10001516696