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United States
Werbung
13,651
Advertising
9,584
Werbewirkung
3,693
Advertising effects
3,639
Konsumentenverhalten
2,792
Consumer behaviour
2,786
Online-Marketing
1,715
Internet marketing
1,710
Theorie
1,361
Theory
1,330
Deutschland
996
USA
914
Verbrauchsgüter
816
Marketing
792
Markenführung
709
Brand management
705
advertising
626
Marketingmanagement
625
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606
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522
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521
Germany
478
Preismanagement
455
Pricing strategy
455
Markenimage
437
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426
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417
Wettbewerb
398
Zielgruppe
337
Vereinigte Staaten
334
Brand
331
Target group
324
Werbewirtschaft
309
Marktforschung
307
Werbepsychologie
295
Competition
293
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281
Advertising industry
273
Internet
267
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32
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11
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11
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8
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English
735
German
21
French
1
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Kaiser, Harry M.
26
Silk, Alvin J.
9
Saffer, Henry
8
Seldon, Barry J.
8
Moser, H. R.
7
Mueller, Barbara
7
Berndt, Ernst R.
6
Diehl, Sandra
6
Kinnucan, Henry W.
6
Reid, Leonard N.
6
Schmit, Todd M.
6
An, Soontae
5
Dave, Dhaval
5
Forker, Olan D.
5
Huh, Jisu
5
Nelson, Jon Paul
5
Richards, Timothy J.
5
Zheng, Yuqing
5
Alston, Julian Mark
4
Cheong, Yunjae
4
DeLorme, Denise E.
4
Goel, Rajeev K.
4
Iwasaki, Natsuko
4
Okazaki, Shintaro
4
Taylor, Charles Raymond
4
Tokle, Robert John
4
Tremblay, Victor J.
4
Yoon, Sukki
4
Baek, Tae Hyun
3
Chandra, Ambarish
3
De Gregorio, Federico
3
Dench, Daniel
3
Doroodian, Khosrow
3
Kenkel, Donald Scott
3
Knight, Brian G.
3
Koinig, Isabell
3
Lee, Taejun
3
Liaukonyte, Jura
3
Mathios, Alan D.
3
McQuarrie, Edward F.
3
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National Bureau of Economic Research
4
Cornell University / Department of Agricultural Economics
3
Advertising Federation of America / Bureau of Research and Education
2
Boston College / Department of Economics
2
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
2
Art Directors Club <New York, N.Y.>
1
Centre for International Economic Studies
1
Confederation British Industry
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
European Society for Opinion and Marketing Research
1
Federal Trade Commission
1
Friedrich-Schiller-Universität Jena
1
IGI Global
1
IP Deutschland GmbH <Köln>
1
J. L. Kellogg Graduate School of Management
1
Smithsonian Institution
1
Springer Fachmedien Wiesbaden
1
Springer International Publishing
1
The Open University / Faculty of Social Sciences
1
USA / Subcommittee on Children, Family, Drugs and Alcoholism
1
United States / Congress / Senate / Committee on Public Works / Subcommittee on Public Roads
1
University of Chicago / Law School
1
University of Western Sydney, Nepean / Department of Economics
1
Universität Mannheim
1
Verlag Dr. Kovač
1
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Journal of advertising research
27
Journal of advertising : official publication of the American Academy of Advertising
26
Working paper / National Bureau of Economic Research, Inc.
25
International journal of advertising : the quarterly review of marketing communications
23
NICPRE / National Institute for Commodity Promotion Research and Evaluation
14
American journal of agricultural economics
10
The advertising and consumer culture reader
8
The journal of law & economics
8
Journal of current issues and research in advertising : JCIRA
7
Journal of historical research in marketing
7
The journal of media economics
7
International journal of industrial organization
6
Journal of business research : JBR
6
Journal of marketing communications
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
Services marketing quarterly
6
Advances in applied microeconomics : a research annual
5
European journal of marketing : EJM
5
International journal of advertising : the review of marketing communications
5
Southern economic journal
5
Testimonial advertising in the American marketplace : emulation, identity, community
5
The history of advertising
5
The journal of business : B
5
Working paper series
5
AEM research bulletin
4
Discussion paper / Centre for Economic Policy Research
4
Economic inquiry : journal of the Western Economic Association International
4
Health marketing quarterly
4
Journal of agricultural and applied economics
4
Journal of global marketing
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Journal of marketing
4
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
NBER working paper series
4
Review of industrial organization : RIO
4
The journal of industrial economics
4
The review of economics and statistics
4
Applied economics
3
Cross-cultural buyer behavior
3
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Source
All
ECONIS (ZBW)
743
USB Cologne (EcoSocSci)
13
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71
A simultaneous equations model of coffee brand pricing and advertising
Nelson, Philip B.
- In:
The review of economics and statistics
74
(
1992
)
1
,
pp. 54-63
Persistent link: https://www.econbiz.de/10001123491
Saved in:
72
Advertising and cigarette consumption
Doroodian, Khosrow
- In:
Eastern economic journal
17
(
1991
)
3
,
pp. 359-366
Persistent link: https://www.econbiz.de/10001126100
Saved in:
73
Advertising and profitability : testing alternative hypotheses
DaCosta, Maria N.
- In:
Studies in economic analysis
14
(
1991
)
1
,
pp. 10-24
Persistent link: https://www.econbiz.de/10001127999
Saved in:
74
Agency cost, firm size, and exclusive dealing
Sass, Tim Roger
- In:
The journal of law & economics
32
(
1989
)
2
,
pp. 381-400
Persistent link: https://www.econbiz.de/10001085915
Saved in:
75
Advertising in consumer goods industries : durability, economies of scale, and heterogeneity
Thomas, Lacy G.
- In:
The journal of law & economics
32
(
1989
)
1
,
pp. 163-193
Persistent link: https://www.econbiz.de/10001086330
Saved in:
76
Advertising and entry : the case of physician services
Rizzo, John A.
- In:
Journal of political economy
98
(
1990
)
3
,
pp. 476-500
Persistent link: https://www.econbiz.de/10001088927
Saved in:
77
Competition and the growth of advertising in the US and Britain, 1800 - 1914
Corley, Thomas A. B.
- In:
Business and economic history : journal of the Business …
17
(
1988
),
pp. 155-167
Persistent link: https://www.econbiz.de/10001089706
Saved in:
78
What in the world is going on? : some trends in international advertising issues
Sherry, John F.
- In:
Journal of global marketing
1
(
1987
)
1
,
pp. 165-186
Persistent link: https://www.econbiz.de/10001090654
Saved in:
79
Transferability and adaptability of products and promotion themes in multinational marketing : MNCs in LDCs
Keegan, Warren J.
- In:
Journal of global marketing
1
(
1987
)
1
,
pp. 85-103
Persistent link: https://www.econbiz.de/10001090659
Saved in:
80
The fleeting effect of advertising : empirical evidence from a case study
Boyd, Roy
- In:
Economics letters
34
(
1990
)
4
,
pp. 375-379
Persistent link: https://www.econbiz.de/10001096907
Saved in:
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