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Information search and purchase patterns in a multichannel service industry
Elliott, Michael T.
;
Fu, Frank Q.
;
Speck, Paul Surgi
- In:
Services marketing quarterly
33
(
2012
)
4
,
pp. 292-310
Persistent link: https://www.econbiz.de/10009671254
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The role of affective brand commitment on sales effort
Fu, Frank Q.
;
Elliott, Michael T.
;
Mano, Haim
; …
- In:
Journal of marketing theory and practice
25
(
2017
)
3
,
pp. 257-273
Persistent link: https://www.econbiz.de/10011738267
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