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Stock market response to regulatory reports of deceptive advertising : the moderating effect of omission bias and firm reputation
Wiles, Michael A.; Jain, Shailendra P.; Mishra, Saurabh; … - In: Marketing science 29 (2010) 5, pp. 828-845
Persistent link: https://www.econbiz.de/10008736197
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The effect of brand acquisition and disposal on stock returns
Wiles, Michael A.; Morgan, Neil A.; Rego, Lopo L. - In: Journal of marketing 76 (2012) 1, pp. 38-58
Persistent link: https://www.econbiz.de/10009729594
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The effect of brand acquisition and disposal on stock returns
Wiles, Michael A.; Morgan, Neil A.; Rego, Lopo L. - In: MSI reports : working paper series (2009) 1, pp. 79-102
Persistent link: https://www.econbiz.de/10003857399
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What lies beneath? : a sub-national look at Okun’s Law in the United States
Gonzalez Prieto, Nathalie; Loungani, Prakash; Mishra, … - In: Open economies review 29 (2018) 4, pp. 835-852
Persistent link: https://www.econbiz.de/10012041663
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Transfer of technology to the ASEAN region by US transnational corporations
Lindsey, Charles W. - In: ASEAN economic bulletin 3 (1986) 2, pp. 225-247
Persistent link: https://www.econbiz.de/10001021627
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To buy or not to buy : consumers' demand response patterns for healthy versus unhealty food
Talukdar, Debabrata; Lindsey, Charles - In: Journal of marketing 77 (2013) 2, pp. 124-138
Persistent link: https://www.econbiz.de/10009717164
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What drives financial performance-resource efficiency or resource slack? : evidence from US based manufacturing firms from 1991 to 2006
Modi, Sachin B.; Mishra, Saurabh - In: Journal of operations management 29 (2011) 3, pp. 254-273
Persistent link: https://www.econbiz.de/10008989262