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Estimating cannibalization rates for pioneering innovations
Heerde, Harald J. van; Srinivasan, Shuba; Dekimpe, Marnik G. - In: Marketing science : the marketing journal of the … 29 (2010) 6, pp. 1024-1039
Persistent link: https://www.econbiz.de/10008821805
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The mesh : why the future of business is sharing
Gansky, Lisa - 2010
Persistent link: https://www.econbiz.de/10008658128
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Consumer and managerial goals in assortment choice and design
Kahn, Barbara E.; Chernev, Alexander; Böckenholt, Ulf; … - In: Marketing letters : a journal of research in marketing 25 (2014) 3, pp. 293-303
Persistent link: https://www.econbiz.de/10010401332
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The role of consumers' attitude towards economic climate in their reaction to "PL-only" assortments : evidence from the United States and Spain
Gázquez-Abad, Juan Carlos; Martínez-López, Francisco J. - In: Journal of retailing and consumer services 34 (2017), pp. 340-348
Persistent link: https://www.econbiz.de/10011629448
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Influence of PL equity on store loyalty : a comparative analysis between Spain and the U.S.
Ruiz-Real, José Luis; Gázquez-Abad, Juan Carlos; … - In: Advances in National Brand and Private Label Marketing …, (pp. 151-157). 2018
Persistent link: https://www.econbiz.de/10013277505
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Effects of food prices and consumer income on nutrient availability
Huang, Kuo S. - In: Applied economics 31 (1999) 3, pp. 367-380
Persistent link: https://www.econbiz.de/10001364530
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The effect of shelf layout on satisfaction and perceived assortment size : an empirical assessment
Pizzi, Gabriele; Scarpi, Daniele - In: Journal of retailing and consumer services 28 (2016), pp. 67-77
Persistent link: https://www.econbiz.de/10011434070
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Cross-buying after product failure recovery? : depends on how you feel about it
Umashankar, Nita; Srinivasan, Raji; Parker, Jeffrey R. - In: Journal of marketing theory and practice 24 (2016) 1, pp. 1-22
Persistent link: https://www.econbiz.de/10011450442
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Diversification using assortment of local varieties of red wines
Rusu, Emil; Obada, Leonora; Gaina, Boris; Grosu, Olga - In: Agrarian economy and rural development : realities and …, (pp. 208-215). 2015
The assortment of winesproduced in Moldova iscurrently dominated by cosmopolitan varieties, mainly of the French … shave resorted to valorisation of indigenous varieties and new varieties of selection. Since ancient times an assortment of …
Persistent link: https://www.econbiz.de/10011456555
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A dynamic clustering approach to data-driven assortment personalization
Bernstein, Fernando; Modaresi, Sajad; Sauré, Denis - In: Management science : journal of the Institute for … 65 (2019) 5, pp. 2095-2115
Persistent link: https://www.econbiz.de/10012039731