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Can customers detect script usage in service encounters? : an experimental video analysis
Victorino, Liana; Verma, Rohit; Bonner, Bryan L.; … - In: Journal of service research : JSR 15 (2012) 4, pp. 390-400
Persistent link: https://www.econbiz.de/10009673029
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Surprise, anticipation, and sequence effects in the design of experiential services
Dixon, Michael J.; Victorino, Liana; Kwortnik, Robert J.; … - In: Production and operations management : an international … 26 (2017) 5, pp. 945-960
Persistent link: https://www.econbiz.de/10011705505
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Do marketing media have life cycles? : the case of product placement in movies
Karniouchina, Ekaterina V.; Uslay, Can; Erenburg, Grigori - In: Journal of marketing 75 (2011) 3, pp. 27-48
Persistent link: https://www.econbiz.de/10009159893
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Idea forum : the impact of subscription-based video on demand on traditional distributors' value chains and business models
Clement, Michel; Otten, Cord; Seifert, Rouven; Kleinen, Ole - In: The journal of media economics 31 (2018) 1/2, pp. 50-67
Persistent link: https://www.econbiz.de/10012313998
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Pushing the Frontier of Sustainable Service Operations : Evidence from the U.S. Hospitality Industry
Zhang, Jie J.; Joglekar, Nitin; Verma, Rohit - 2013
This research examines how the environmental sustainability decisions of service supply chain constituents – owners, operators and customers – impact the operating performance frontier (Schmenner and Swink 1998). We develop outcome-based environmental sustainability measures and propose a...
Persistent link: https://www.econbiz.de/10014044628
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Customer experience in online financial services : a study of behavioral intentions for techno-ready market segments
Ding, Xin David; Huang, Yang; Verma, Rohit - In: Journal of service management 22 (2011) 3, pp. 344-366
Persistent link: https://www.econbiz.de/10009239537
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How does concentration affect hotels' performance? : an empirical study of USA panel data
Segarra-Oña, Marival; Peiró-Signes, Angel; Verma, Rohit - In: Tourist clusters, destinations and competitiveness : …, (pp. 124-135). 2016
Persistent link: https://www.econbiz.de/10011458459
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The impact of service system design and flow experience on customer satisfaction in online financial services
Ding, David Xin; Hu, Paul Jen-Hwa; Verma, Rohit; … - In: Journal of service research : JSR 13 (2010) 1, pp. 96-110
Persistent link: https://www.econbiz.de/10003959021