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Magids, Scott; Zorfas, Alan; Leemon, Daniel - In: Harvard business review : HBR 93 (2015) 11, pp. 66-76

Persistent link: https://www.econbiz.de/10011399707

Magids, Scott; Zorfas, Alan; Leemon, Daniel - In: Harvard-Business-Manager : das Wissen der Besten 38 (2016) 1, pp. 36-48

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Customer segmentation perceptions of farm credit associations

Briggeman, Brian C.; Kenkel, Philip - In: Agricultural finance review 68 (2008) 2, pp. 227-236

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How up-, cross-, and downgrading substantiate segment-specific price responsiveness and purchasing motives : the case of premium durables

Löffler, Michael; Decker, Reinhold - In: Journal of customer behaviour 10 (2011) 3, pp. 207-222

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The affluent consumer : marketing and selling the luxury lifestyle

Michman, Ronald D.; Mazze, Edward M. - 2006 - 1. publ.

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Understanding the "four-eyed, four-legged" consumer : a segmentation analysis of US moms

Neeley, Sabrina M.; Coffey, Tim - In: Journal of marketing theory and practice 15 (2007) 3, pp. 251-261

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Profiling the high frequency wine consumer by price segmentation in the US market

Thach, Liz; Olsen, Janeen E. - In: Wine Economics and Policy 4 (2015) 1, pp. 53-59

Heavy users of consumer products are important to marketers as a profitable target segment. This is equally true in the wine industry, but with the added precaution of encouraging responsible consumption. This study examines the attributes and behaviors of 681 high frequency (heavy-user) wine...

Persistent link: https://www.econbiz.de/10011868056

One size does (obviously not) fit all : using product attributes for wine market segmentation

Pomarici, Eugenio; Lerro, Marco; Chrysochou, Polymeros; … - In: Wine Economics and Policy 6 (2017) 2, pp. 98-106

The intense competition affecting the wine industry in recent decades has forced wineries and retailers to reshape their marketing strategies on the basis of consumer preferences. The current study aims to identify such preferences and the effects they might have in influencing consumer...

Persistent link: https://www.econbiz.de/10011868285

Wine market segmentation by age generations in the Western US : expectations after the COVID-19 pandemic

Wolf, Marianne McGarry; Wolf, Mitchell; Lecat, Benoit - In: International journal of wine business research 34 (2022) 3, pp. 373-391

Persistent link: https://www.econbiz.de/10013361908