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~subject:"United States"
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United States
Consumer behaviour
105,931
Konsumentenverhalten
103,488
Theorie
14,554
Theory
14,379
Relationship marketing
13,046
Beziehungsmarketing
13,020
Brand management
9,147
Markenführung
9,108
Online-Handel
8,816
Online retailing
8,804
Brand image
7,996
Markenimage
7,956
Customer satisfaction
7,406
Kundenzufriedenheit
7,247
Social Web
7,117
Social web
7,115
Markenartikel
6,995
Brand
6,982
Online-Marketing
5,718
Internet marketing
5,704
Experiment
5,415
Einzelhandel
5,314
USA
5,263
Retail trade
5,262
Service quality
5,252
Dienstleistungsqualität
5,207
Werbewirkung
5,082
Advertising effects
5,040
Electronic Commerce
4,931
Deutschland
4,834
E-commerce
4,808
Germany
4,482
Emotion
4,448
Lizenz
4,205
Licence
4,021
Advertising
3,965
Marketingmanagement
3,947
Marketing management
3,927
Werbung
3,913
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Undetermined
876
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717
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21
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Article
3,475
Book / Working Paper
1,504
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12
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Article in journal
3,212
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3,212
Graue Literatur
915
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915
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786
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786
Aufsatz im Buch
242
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242
Hochschulschrift
161
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140
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57
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57
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55
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55
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36
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36
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34
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34
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33
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15
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14
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14
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13
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12
Ratgeber
12
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12
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12
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11
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11
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11
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9
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6
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6
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4
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English
4,909
German
65
French
13
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5
Swedish
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Einav, Liran
20
Lusk, Jayson L.
20
Schuh, Scott
19
Lusardi, Annamaria
16
Schankerman, Mark
15
Baghestani, Hamid
14
Finkelstein, Amy
14
Gorodnichenko, Yuriy
14
Jang, Soocheong (Shawn)
14
Nayga, Rodolfo M. <Jr.>
14
Stavins, Joanna
14
Thursby, Marie
14
Tonsor, Glynn T.
14
Coibion, Olivier
13
Dong, Diansheng
13
McFadden, Daniel
13
Agarwal, Sumit
12
Han, Heesup
12
Kaiser, Harry M.
12
Winter, Joachim
12
Bronnenberg, Bart J.
11
Goldsmith, Ronald E.
11
Handel, Benjamin R.
11
Heiss, Florian
11
Humphreys, Brad R.
11
McFadden, Dawn Thilmany
11
Richards, Timothy J.
11
Allcott, Hunt
10
Busse, Meghan R.
10
Cawley, John H.
10
Kaplan, Greg
10
Kolstad, Jonathan
10
Mitchell, Olivia S.
10
Roe, Brian
10
Thursby, Jerry G.
10
Weber, Michael
10
Chomsisengphet, Souphala
9
Dubé, Jean-Pierre
9
Kiser, Elizabeth K.
9
Lennon, Sharron J.
9
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National Bureau of Economic Research
69
Friedrich-Schiller-Universität Jena
5
American Marketing Association
3
Brookings Institution
2
Federal Reserve Bank of New York
2
INSEAD
2
London School of Economics and Political Science
2
Suntory-Toyota International Centre for Economics and Related Disciplines
2
USA / Bureau of Labor Statistics
2
American Council on Consumer Interests
1
American Library Association
1
American Management Association
1
Boston College / Department of Economics
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
Bureau of International Labor Affairs
1
Center for Economic Analysis <Boulder, Colo.>
1
Centre for International Economic Studies
1
Centre of Policy Studies
1
Claremont Institute for Economic Policy Studies
1
Committee on Foreign Affairs, House of Representatives
1
Consumer Culture Theory Conference <10., 2015, Fayetteville, Ark.>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Cornell University / Department of Applied Economics and Management
1
Department of Labor
1
Developing World Industry and Technology
1
Duncker & Humblot
1
Ecole des hautes études commerciales <Montréal> / Institut d'économie appliquée
1
European Central Bank
1
European University Institute / Department of Economics
1
Fachhochschule Reutlingen / European School of Business
1
Federal Reserve Bank of Chicago / Research Dept
1
Federal Reserve Bank of San Francisco
1
Federal Reserve Bank of St. Louis
1
Federal Reserve System / Division of Research and Statistics
1
Goethe-Universität Frankfurt am Main
1
IGI Global
1
Institute for Social Research, University of Michigan
1
Japan Society <New York, NY>
1
Kanada / Corporate Services Research Branch
1
Law and Economics Conference <8., 2019, Luzern>
1
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Working paper / National Bureau of Economic Research, Inc.
304
Journal of consumer research : JCR ; an interdisciplinary bimonthly
142
NBER working paper series
69
Psychology & marketing
63
Journal of retailing and consumer services
61
American journal of agricultural economics
60
Journal of business research : JBR
56
Journal of fashion marketing and management
56
International journal of hospitality management
48
Sport marketing quarterly : preferred journal of the Sport Marketing Association
45
The American economic review
45
Journal of sports economics
41
International journal of consumer studies
40
International journal of sport management and marketing : IJSMM
40
Journal of consumer affairs : official publication of the American Council on Consumer Interests
39
Journal of international consumer marketing
35
Journal of marketing theory and practice
34
Journal of sport management : the official journal of the North American Society of Sport Management
34
The journal of consumer marketing
34
Applied economics
32
Marketing science
32
American economic journal : a journal of the American Economic Association
31
Discussion paper / Centre for Economic Policy Research
31
International journal of retail & distribution management
28
Journal of consumer behaviour : an international research review
28
Journal of advertising research
27
The review of economics and statistics
24
Agricultural and resource economics review : ARER
22
Journal of advertising : official publication of the American Academy of Advertising
22
Journal of food products marketing
21
Journal of the Academy of Marketing Science
21
Journal of business ethics : JOBE
20
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
19
Services marketing quarterly
19
Young consumers : insight and ideas for responsible marketers
19
The journal of services marketing
18
The quarterly journal of economics
18
Journal of hospitality marketing & management
17
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
17
Asia Pacific journal of marketing and logistics
16
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Source
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ECONIS (ZBW)
4,970
USB Cologne (EcoSocSci)
14
RePEc
5
USB Cologne (business full texts)
1
Other ZBW resources
1
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1
Revisiting the team identification-value-purchase relationship in the team-licensed merchandise consumption context : a multidimensional consumer value approach
Kwon, Youngbum
;
Kwak, Dae Hee
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
2
,
pp. 100-114
Persistent link: https://www.econbiz.de/10010383802
Saved in:
2
The
Athens
exemplar : an Olympic promotion effort pays off for "the networks of NBC"
Newton, Gregory D.
;
Williams, Glenda C.
;
Eastman, Susan T.
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 137-149
Persistent link: https://www.econbiz.de/10003884529
Saved in:
3
Show car activation : a practitioner's recommendation for increasing brand equity
Dodds, Mark
- In:
International journal of sport management and marketing …
8
(
2010
)
1/2
,
pp. 49-56
Persistent link: https://www.econbiz.de/10008650625
Saved in:
4
CBS promotion of future programming during the 2011 NCAA Tournament
Fortunato, John A.
- In:
Journal of promotion management : JPM
18
(
2012
)
4
,
pp. 474-488
Persistent link: https://www.econbiz.de/10009678850
Saved in:
5
The Jordan's Furniture "Monster Deal" : a legal gamble?
Bortman, Eli C.
- In:
Sport marketing quarterly : preferred journal of the …
18
(
2009
)
4
,
pp. 218-221
Persistent link: https://www.econbiz.de/10003940621
Saved in:
6
License to overkill
Nunes, Paul F.
- In:
Marketing through minefields
,
(pp. 65-89)
.
2008
Persistent link: https://www.econbiz.de/10003813881
Saved in:
7
Tean USA and the 2010 FIFA World Cup : an examination of TV fans viewing intention
Bravo, Gonzalo A.
;
Won, Doyeon
;
Lee, Cindy
- In:
International journal of sport management and marketing …
14
(
2014
)
1/4
,
pp. 169-187
Persistent link: https://www.econbiz.de/10010399888
Saved in:
8
Fan substitution and market definition in professional sports leagues
Winfree, Jason
- In:
The antitrust bulletin : the journal of American and …
54
(
2009
)
4
,
pp. 801-822
Persistent link: https://www.econbiz.de/10008667797
Saved in:
9
Winston/NEXTEL Cup : the triumph of the spectacle
McTeer, William G.
;
White, Philip G.
- In:
International journal of sport management and marketing …
8
(
2010
)
1/2
,
pp. 93-105
Persistent link: https://www.econbiz.de/10008650622
Saved in:
10
Influences on event attendance decisions for stock car automobile racing fans
Roy, Donald P.
;
Goss, Benjamin D.
;
Jubenville, Colby B.
- In:
International journal of sport management and marketing …
8
(
2010
)
1/2
,
pp. 73-92
Persistent link: https://www.econbiz.de/10008650623
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