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United States
Marketing
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Kotler, Philip
16
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11
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7
Song, Michael
7
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6
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6
Berndt, Ernst R.
5
Cosgrove, Kenneth M.
5
Freeman, Richard B.
5
Lakdawalla, Darius
5
McCarthy, Edmund Jerome
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Reiley, David H.
5
Talay, M. Berk
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4
Armstrong, Gary
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Bachmann, Ruediger
4
Bui, Linda T. M.
4
Ehrlich, Gabriel
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Im, Subin
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Iyengar, Radha
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3
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3
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Iowa State University / Center for Agricultural and Rural Development
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Michigan State University
1
Münchener Symposion zum Internationalen Steuerrecht <9, 1990, München>
1
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The journal of product innovation management : an international publication of the Product Development & Management Association
55
Working paper / National Bureau of Economic Research, Inc.
22
Journal of marketing
13
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
13
Political marketing in the United States
13
American journal of agricultural economics
11
Journal of business research : JBR
11
Journal of marketing management : MM
10
Marketing science
10
Harvard business review : HBR
9
Journal of business-to-business marketing
8
SpringerLink / Bücher
8
Journal of the Academy of Marketing Science
7
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
6
Journal of business ethics : JOBE
6
Journal of marketing education : JME
6
Managing the service economy : prospects and problems; essays commisssioned for the inaugural conference of the Fishman-Davidson Center for the Study of the Service Sector, WhartonSchool, Univ. of Pennsylvania
6
NBER working paper series
6
R & D management
6
Does marketing need reform? : fresh perspectives on the future
5
Enterprise & society : the international journal of business history
5
International journal of innovation management
5
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
5
Journal of historical research in marketing
5
Journal of macromarketing : examining the interactions among markets, marketing, and society
5
Journal of management education : a publication of the Organizational Behavior Teaching Society
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Academy of Management journal : AMJ
4
After sixty : marketing to baby boomers reaching their big transition years
4
American economic journal : a journal of the American Economic Association
4
Business horizons
4
Discussion paper / Centre for Economic Policy Research
4
European journal of marketing : EJM
4
European journal of operational research : EJOR
4
Harvard-Business-Manager : das Wissen der Besten
4
History of marketing thought ; Volume 3
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
4
International journal of production economics
4
Journal of marketing theory and practice
4
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ECONIS (ZBW)
1,302
USB Cologne (EcoSocSci)
43
RePEc
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1
Analysis hybrid model : an influencing
marketing
3.0 to
purchasing
on post graduate program institutions in Jakarta
Susilo, Wilhelmus Hary
;
Suryaty, Lili
- In:
International journal of economics and financial issues …
5
(
2015
)
1
,
pp. 165-171
Persistent link: https://www.econbiz.de/10011661324
Saved in:
2
Unfolding market vision quality : understanding its dimensions, drivers, and before-launch performance
Thongpravati, Onnida
;
Reid, Mike
;
Dobele, Angela R.
- In:
Journal of strategic marketing
28
(
2020
)
2
,
pp. 123-135
Persistent link: https://www.econbiz.de/10012202798
Saved in:
3
Grumpier old men : age and sex differences in the evaluation of new services
Schmidt, Jeffrey B.
;
Zayer, Linda Tuncay
;
Calantone, …
- In:
The journal of product innovation management : an …
29
(
2012
)
1
,
pp. 88-99
Persistent link: https://www.econbiz.de/10009411896
Saved in:
4
Energiedienstleistungen : Strategien und Marketingansätze für eine ökologische Energieversorgung
Seifried, Dieter
-
1994
-
1. Aufl
Persistent link: https://www.econbiz.de/10014013891
Saved in:
5
Eine dienstleistungsorientierte Perspektive des Handelsmarketing
Faßnacht, Martin
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001737403
Saved in:
6
Proactive/responsive market orientation and
marketing
: research and development integration
Lamore, Paul R.
;
Berkowitz, David
;
Farrington, Phillip A.
- In:
The journal of product innovation management : an …
30
(
2013
)
4
,
pp. 695-711
Persistent link: https://www.econbiz.de/10009770306
Saved in:
7
Signaling quality : an examination of the effects of
marketing
and nonmarketing-controlled singals on perceptions of automotive brand quality
Akdeniz, M. Billur
;
Calantone, Roger J.
;
Voorhees, Clay M.
- In:
The journal of product innovation management : an …
31
(
2014
)
4
,
pp. 728-743
Persistent link: https://www.econbiz.de/10010375906
Saved in:
8
When should RD&E and
marketing
collaborate? : the moderating role of exploration-exploitation and environmental uncertainty
Calantone, Roger J.
;
Rubera, Gaia
- In:
The journal of product innovation management : an …
29
(
2012
)
1
,
pp. 144-157
Persistent link: https://www.econbiz.de/10009411886
Saved in:
9
Whether to integrate R&D and
marketing
: the effect of firm competence
Rubera, Gaia
;
Ordanini, Andrea
;
Calantone, Roger J.
- In:
The journal of product innovation management : an …
29
(
2012
)
5
,
pp. 766-783
Persistent link: https://www.econbiz.de/10009624545
Saved in:
10
The impact of front-end innovation activities on product performance
Markham, Stephen K.
- In:
The journal of product innovation management : an …
30
(
2013
),
pp. 77-92
Persistent link: https://www.econbiz.de/10010210769
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