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Entrepreneurship and management
International Conference on Applied Economics <10.> - 2019
Persistent link: https://www.econbiz.de/10012204502
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Entrepreneurship and Management
Balcerzak, Adam P. (ed.); Pietryka, Ilona (ed.) - Międzynarodowa konferencja z cyklu "Współczesne … - 2017
Persistent link: https://www.econbiz.de/10011958305
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New data mining and marketing approaches for customer segmentation and promotion planning on the Internet
Yang, Yinghui - 2004
Various business problems are of interest to both data mining and marketing academic communities, such as market … segmentation, direct marketing, targeted marketing, personalization/customization, cross selling and discovering customer lifetime … effectiveness of problem solving, and pays greater attention to the actual performance on data. In contrast, marketing research …
Persistent link: https://www.econbiz.de/10009438751
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Sovremennye tendencii v ėkonomike i upravlenii : novyj vzgljad : sbornik materialov XXXVI meždunarodnoj naučno-praktičeskoj konferencii : g. Novosibirsk, 5 nojabrja 2015 g.
Černov, S. S. (ed.) - Meždunarodnaja naučno-praktičeskaja konferencija …; … - 2015
Persistent link: https://www.econbiz.de/10011415615
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Sbornik trudov VIII Meždunarodnoj Naučno-Praktičeskoj Konferencii "Ustojčivoe razvitie ėkonomiki: sostojanie, problemy i perspektivy
Šebeko, K. K. (contributor) - 2014
Persistent link: https://www.econbiz.de/10010533447
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Ėkonomika v teorii i na praktike: aktualʹnye voprosy i sovremennye aspekty : sbornik statej Meždunarodnoj naučno-praktičeskoj konferencii, sostojavšejsja 25 janvarja 2020 g. V.G. P...
Meždunarodnaja naučno-praktičeskaja konferencija …; … - 2020
Persistent link: https://www.econbiz.de/10012206117
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Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
Bruhn, Manfred (ed.); Kirchgeorg, Manfred (ed.);  … - 2018
Persistent link: https://www.econbiz.de/10011730897
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Neuromarketing and the advances in the consumer behaviour studies : a systematic review of the literature
Cruz, Cassiana Maris Lima; Medeiros, Janine Fleith de; … - In: International journal of business and globalisation : IJBG 17 (2016) 3, pp. 330-351
Persistent link: https://www.econbiz.de/10011687660
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Teaching managerial economics : spreadsheet exercises integrate economics within the business curriculum
Heath, Will Carrington; Underwood, James H.; Watson, John K. - In: Advances in management & applied economics 3 (2013) 4, pp. 249-256
Business students often have difficulty integrating economics reasoning into other business disciplines because of differences in the format and presentation of financial data across disciplines. Economics courses use one format while Accounting and other business courses use another. This paper...
Persistent link: https://www.econbiz.de/10009762659