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Entrepreneurial marketing : a comparative study

Jones, Rosalind; Suoranta, Mari; Rowley, Jennifer - In: The service industries journal 33 (2013) 7/8, pp. 705-719

Persistent link: https://www.econbiz.de/10009759757

Entrepreneurial marketing in small businesses : a conceptual exploration

Jones, Rosalind; Rowley, Jennifer - In: International small business journal : researching … 29 (2011) 1, pp. 25-36

Persistent link: https://www.econbiz.de/10008934170

Card-based game methods : exploring SME entrepreneurial marketing practice

Jones, Rosalind; Rowley, Jennifer - In: International journal of entrepreneurship and small business 16 (2012) 4, pp. 485-502

Persistent link: https://www.econbiz.de/10009577142

Business support for new technology-based firms : a study of entrepreuneurs in north Wales

Jones, Rosalind; Parry, Sara - In: International journal of entrepreneurial behaviour & … 17 (2011) 6, pp. 645-662

Persistent link: https://www.econbiz.de/10009381968

Entrepreneurial species : influences of business and social contexts on indigenous and non-indigenous types

Sethna, Zubin; Jones, Rosalind; Edwards, Richard - In: World review of entrepreneurship, management and … 10 (2014) 2/3, pp. 267-295

Persistent link: https://www.econbiz.de/10010393476

Beyond rhetoric : re-thinking entrepreneurial marketing from a practice perspective

Gross, Nicole; Carson, David; Jones, Rosalind - In: Journal of research in marketing and entrepreneurship : JRME 16 (2014) 2, pp. 105-127

Persistent link: https://www.econbiz.de/10010465789

Indigenous and non-indigenous entrepreneurs : the significance of business and social contexts

Sethna, Zubin; Jones, Rosalind; Edwards, Richard - In: Journal for global business advancement : JGBA 7 (2014) 4, pp. 325-354

Persistent link: https://www.econbiz.de/10011281001

Anatomy of competitive advantage : towards a contingency theory of entrepreneurial marketing

Whalen, Peter; Uslay, Can; Pascal, Vincent J.; Omura, Glenn - In: Journal of strategic marketing 24 (2016) 1, pp. 5-19

Persistent link: https://www.econbiz.de/10011580495

Entrepreneurial marketing in small enterprises

Jones, Rosalind; Morrish, Sussie C.; Deacon, Jonathan; … - In: The Sage handbook of small business and entrepreneurship, (pp. 297-320). 2018

Persistent link: https://www.econbiz.de/10012034376

Entrepreneurial marketing : global perspectives

Harrigan, Paul (contributor); Jones, Rosalind (contributor); … - 2013

This book presents important theoretical developments with regard to research at the Entrepreneurship and Marketing interface. The editors have invited acknowledged authors working in this exciting discipline, from around the world, to divulge and present in a comprehensive format, a book which...

Persistent link: https://www.econbiz.de/10012690003