Card-based game methods : exploring SME entrepreneurial marketing practice
Rosalind Jones; Jennifer Rowley
| Year of publication: |
2012
|
|---|---|
| Authors: | Jones, Rosalind ; Rowley, Jennifer |
| Published in: |
International journal of entrepreneurship and small business. - Olney, Bucks : Inderscience, ISSN 1476-1297, ZDB-ID 2167952-6. - Vol. 16.2012, 4, p. 485-502
|
| Subject: | KMU-Marketing | SME marketing | Unternehmensgründung | Business start-up | Befragung | Interview | Spieltheorie | Game theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009577142