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The value of health and wellbeing: an empirical model of value creation in social marketing

Zainuddin, Nadia; Russell-Bennett, Rebekah; Previte, … - In: European Journal of Marketing 47 (2013) 9, pp. 1504-1524

Purpose – The purpose of this paper is to investigate the role of multiple actors in the value creation process for a preventative health service, and observe the subsequent impact on key service outcomes of satisfaction and customer behaviour intentions to use a preventative health service...

Persistent link: https://www.econbiz.de/10014724312

A social marketing approach to value creation in a well-women's health service

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The value of health and wellbeing : an empirical model of value creation in social marketing

Zainuddin, Nadia; Russell-Bennett, Rebekah; Previte, … - In: European journal of marketing : EJM 47 (2013) 9, pp. 1504-1524

Persistent link: https://www.econbiz.de/10010189411

Rethinking customer engagement design : using customer-mobilized engagement (CME) to grow business networks

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Persistent link: https://www.econbiz.de/10013494030

Influencer marketing : sponsorship disclosure and value co-creation behaviour

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Influencer marketing : homophily, customer value co-creation behaviour and purchase intention

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Mapping the deepfake landscape for innovation : a multidisciplinary systematic review and future research agenda

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