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Exploring customer engagement...
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Value creation
Consumer behaviour
67
Konsumentenverhalten
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Beziehungsmarketing
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Relationship marketing
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Customer integration
45
Kundenintegration
45
Brand management
21
Markenführung
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Customer engagement
15
Internet marketing
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Brand image
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Markenimage
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Consumer engagement
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Customer satisfaction
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Kundenzufriedenheit
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Bibliometrics
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Bibliometrie
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Brand
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Customer value
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Kundenwert
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Markenartikel
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Service-Dominant Logic
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Service-dominant logic
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consumer engagement
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Betriebliche Wertschöpfung
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Brand loyalty
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Dienstleistungsmanagement
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Dienstleistungsqualität
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Kundenbindung
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Markentreue
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Service management
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Hollebeek, Linda D.
5
Clark, Moira K.
3
Rather, Raouf Ahmad
2
Arvola, René
1
Baker, Bradley J.
1
Behnam, Mohsen
1
Dyussembayeva, Shynar
1
Hammedi, Wafa
1
Jalili, Mahdiyeh
1
Lages, Cristiana Raquel
1
Mifsud, Matthieu
1
Parts, Oliver
1
Pera, Rebecca
1
Rasoolimanesh, S. Mostafa
1
Sato, Mikihiro
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Urbonavicius, Sigitas
1
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Journal of business research : JBR
2
Journal of sport management : the official journal of the North American Society of Sport Management
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
The journal of brand management : an international journal
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The service industries journal
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ECONIS (ZBW)
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1
Cocreated brand value : theoretical model and propositions
Hollebeek, Linda D.
;
Clark, Moira K.
;
Hammedi, Wafa
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
4
,
pp. 413-428
Persistent link: https://www.econbiz.de/10012550331
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2
Friend or foe? : customer engagement's value-based effects on fellow customers and the firm
Clark, Moira K.
;
Lages, Cristiana Raquel
;
Hollebeek, …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 549-556
Persistent link: https://www.econbiz.de/10012417376
Saved in:
3
Stakeholder engagement and business model innovation value
Hollebeek, Linda D.
;
Urbonavicius, Sigitas
;
Valdimar …
- In:
The service industries journal
42
(
2022
)
1/2
,
pp. 42-58
Persistent link: https://www.econbiz.de/10013167403
Saved in:
4
First-time versus repeat tourism customer engagement, experience, and value cocreation : an empirical investigation
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
; …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
3
,
pp. 549-564
Persistent link: https://www.econbiz.de/10012880242
Saved in:
5
Engagement and value cocreation within a multi-stakeholder service ecosystem
Viglia, Giampaolo
;
Pera, Rebecca
;
Dyussembayeva, Shynar
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014229147
Saved in:
6
Interactive mechanisms to improve service innovation among sports clubs : a consumer perspective
Behnam, Mohsen
;
Sato, Mikihiro
;
Baker, Bradley J.
; …
- In:
Journal of sport management : the official journal of …
38
(
2024
)
1
,
pp. 26-39
Persistent link: https://www.econbiz.de/10014634935
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