Service Economy markets are emerging globally as increasingly interconnected (Levitt, 1981), dynamic and continuously developing. A growing number of services in all production sectors can be detected, and the classical dichotomy between goods and services is disintegrating and losing...

Today Service Economy suggests new ways of conceptualizing value processes, within and among firms, represented in terms of value creation and service provision. In this paper we attempt the investigation of the influence of this changes in business deepening the emerging concept of service and...

Life nowadays is complex, dense, articulated, interconnected. All what we are observing, or researching on, always it deals with a complex mainframe in which individuals, communities, organizations, businesses, public and private entities daily interact with each other. These interactions seem...

Scope of the paper is improving our understanding of value co-creation, one of the cornerstones of the Service-Dominant (S-D) logic, which is focused on the undertaking of specific human interactive forms; to accomplish this goals the paper analyzes several organization theories’ insights, and...

The aim of this chapter is to identify the key dimensions of service systems and to describe how they interact in the process of value co-creation. The four key dimensions identified in the analysis are: customers; people (including employees and other stakeholders); information; and technology....