Extant research tends to adopt a community perspective when examining value creation in consumer collectives that limits the understanding of how value is created in loosely organized, dynamic, and heterogeneous networks. This study expands research on value creation by adopting a...

To date, most studies on value co-creation processes in tourism have thus far focused on the company–customer relationship. Tourism experiences are produced by a number of firms and organizations collaboratively. Hence, there is a need to further develop knowledge about co-creation issues also...