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Value creation processes and value outcomes in marketing theory : strangers or siblings?
Gummerus, Johanna - In: Marketing theory 13 (2012) 1, pp. 19-46
Persistent link: https://www.econbiz.de/10009740432
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The service revolution and its marketing implications : service logic vs service dominant logic
Grönroos, Christian; Gummerus, Johanna - In: Managing service quality : MSQ ; an international journal 24 (2014) 3, pp. 206-229
Persistent link: https://www.econbiz.de/10010359568
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Exploring value propositions and service innovation : a service-dominant logic study
Skålén, Per; Gummerus, Johanna; Koskull, Catharina von; … - In: Journal of the Academy of Marketing Science 43 (2015) 2, pp. 137-158
Persistent link: https://www.econbiz.de/10010504693
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Marketing-as-practice : a framework and research agenda for value-creating marketing activity
Skålén, Per; Cova, Bernard; Gummerus, Johanna; … - In: Marketing theory 23 (2023) 2, pp. 185-206
Persistent link: https://www.econbiz.de/10014293943