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Value creation through knowledge management in franchising: a multi-level conceptual framework

Weaven, Scott; Grace, Debra; Dant, Rajiv; R. Brown, James - In: Journal of Services Marketing 28 (2014) 2, pp. 97-104

Purpose – The purpose of this paper is to present an integrative systems model of knowledge management (KM) across the franchisor-franchisee-customer triad. The conceptual development of this paper focuses on the areas of knowledge development, knowledge transfer and knowledge use within the...

Persistent link: https://www.econbiz.de/10014906380

Value creation through knowledge management in franchising : a multi-level conceptual framework

Weaven, Scott; Grace, Debra; Dant, Rajiv P.; Browen, … - In: The journal of services marketing 28 (2014) 2, pp. 97-104

Persistent link: https://www.econbiz.de/10010371866

Value creation : an internal customers' perspective

Grace, Debra; Lo Iacono, Joseph - In: The journal of services marketing 29 (2015) 6/7, pp. 560-570

Persistent link: https://www.econbiz.de/10011418369

Exploring the interplay between customer perceived brand value and customer brand co-creation behaviour dimensions

France, Cassandra; Grace, Debra; Lo Iacono, Joseph; … - In: The journal of asset management 27 (2020) 4, pp. 466-480

Persistent link: https://www.econbiz.de/10012298817

Internal customers creating value in the workplace : conceptualising the internal customer perceived value (ICPV) model

Lo Iacono, Joseph; Carlini, Joan; France, Cassandra; … - In: Journal of strategic marketing 32 (2024) 5, pp. 712-728

Persistent link: https://www.econbiz.de/10014553352