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Value marketing through corporate reputation : an empirical investigation of Thai hospitals
Srivoravilai, Nopporn; Melewar, T. C.; Liu, Martin J.; … - In: Journal of marketing management : MM 27 (2011) 3/4, pp. 243-268
Persistent link: https://www.econbiz.de/10008989907
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Corporate branding's influence on front-line employee and consumer value co-creation in UK household consumer markets
Glanfield, Keith; Ackfeldt, Anna-Lena; Melewar, T. C. - In: Journal of general management 43 (2017/2018) 2, pp. 63-69
Persistent link: https://www.econbiz.de/10011912157
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An investigation of the uses of corporate reputation : a managerial perspective in the Taiwanese pharmaceutical industry
Chen, Chen-Chu Matilda; Bang, Nguyen; Melewar, T. C. - In: Qualitative market research : an international journal 19 (2016) 3, pp. 357-376
Persistent link: https://www.econbiz.de/10011598521
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Design, branding and marketing : experience and value creation in design, branding, marketing, corporate reputation and identity
Quartier, Katelijn; Petermans, Ann; Melewar, T. C.; … - In: Corporate reputation review 27 (2024) 2, pp. 90-92
Persistent link: https://www.econbiz.de/10015186179
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Emotional value and brand attachment towards private label brands : the influence on value cocreation behaviour and customer engagement
Durmaz, Gulbin; Melewar, T. C.; Dennis, Charles; … - In: Advances in National Brand and Private Label Marketing …, (pp. 29-35). 2024
Persistent link: https://www.econbiz.de/10015077049
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Investigating relationship types for creating brand value for resellers
Gupta, Suraksha; Foroudi, Pantea; Yen, Dorothy - In: Industrial marketing management : the international … 72 (2018), pp. 37-47
Persistent link: https://www.econbiz.de/10011887282
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Enhancing university brand image and reputation through customer value co-creation behaviour
Foroudi, Pantea; Yu, Qionglei; Gupta, Suraksha; … - In: Technological forecasting & social change : an … 138 (2019), pp. 218-227
Persistent link: https://www.econbiz.de/10012132181
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Exploring value co-creation concept : a bibliometric analysis of 20 years of research and theory
Alqayed, Yousef; Foroudi, Pantea; Kooli, Kaouther; … - In: Sustainable branding : ethical, social, and …, (pp. 291-309). 2021
Persistent link: https://www.econbiz.de/10012546438
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Value co-creation behaviour : antecedents and consequences
Alqayed, Yousef; Foroudi, Pantea; Dennis, Charles; … - In: Building corporate identity, image and reputation in …, (pp. 218-259). 2022
Persistent link: https://www.econbiz.de/10012609394
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Antecedents and consequences of co-creation value with a resolution of complex P2P relationships
Foroudi, Pantea; Marvi, Reza; Colmekcioglu, Nazan - In: International journal of contemporary hospitality management 34 (2022) 12, pp. 4355-4388
Persistent link: https://www.econbiz.de/10013455329