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Neslin, Scott A. - 2002

Persistent link: https://www.econbiz.de/10001791347

Neslin, Scott A. - In: Handbook of marketing, (pp. 310-338). 2006

Persistent link: https://www.econbiz.de/10003335137

Gedenk, Karen; Neslin, Scott A.; Ailawadi, Kusum L. - In: Retailing in the 21st century : current and future trends, (pp. 345-359). 2006

Persistent link: https://www.econbiz.de/10003146748

Heerde, Harald J. van; Neslin, Scott A. - In: Handbook of marketing decision models, (pp. 107-162). 2008

Persistent link: https://www.econbiz.de/10003755264

Ailawadi, Kusum L.; Neslin, Scott A.; Gedenk, Karen - In: A reader in marketing communications, (pp. 79-113). 2005

Persistent link: https://www.econbiz.de/10003292723

Ailawadi, Kusum L.; Gedenk, Karen; Lutzky, Christian; … - In: Journal of marketing research : JMR 44 (2007) 3, pp. 450-467

Persistent link: https://www.econbiz.de/10003547859

Gedenk, Karen; Neslin, Scott A.; Ailawadi, Kusum L. - In: Retailing in the 21st century : current and future trends, (pp. 393-407). 2010

Persistent link: https://www.econbiz.de/10003938774

Neslin, Scott A.; Heerde, Harald J. van - 2009

Persistent link: https://www.econbiz.de/10003928447

Ailawadi, Kusum L.; Gedenk, Karen; Langer, Tobias; Ma, Yu; … - In: International journal of research in marketing : IJRM ; … 31 (2014) 1, pp. 94-106

Persistent link: https://www.econbiz.de/10010370699

Kopalle, Praveen K.; Sun, Yacheng; Neslin, Scott A.; … - In: Marketing science 31 (2012) 2, pp. 216-235

Persistent link: https://www.econbiz.de/10009548703