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~subject:"Verkaufsförderung"
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Verkaufsförderung
Marketing
35
Theory
35
Theorie
34
Consumer behaviour
33
Konsumentenverhalten
33
Marktforschung
19
Beziehungsmarketing
18
Relationship marketing
18
Market research
15
Advertising effects
12
Marketing management
12
Marketing theory
12
Marketingmanagement
12
Marketingtheorie
12
Werbewirkung
12
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10
Deutschland
9
Economic model
9
Lieferantenmanagement
9
Supplier relationship management
9
Werbung
9
Wirtschaftsmodell
9
Advertising
8
Customer satisfaction
8
Kundenzufriedenheit
8
Niederlande
8
Pharmaceuticals
8
Preismanagement
8
Pricing strategy
8
Sales promotion
8
Arzneimittel
7
Brand management
7
Customer integration
7
Entscheidung
7
Firm performance
7
Innovation
7
Kundenintegration
7
Markenführung
7
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Leeflang, Peter
7
Wieringa, Jaap E.
2
Wittink, Dick R.
2
Bijmolt, Tammo H. A.
1
Dijk, Albert van
1
Doorn, Jenny van
1
Drechsler, Salome
1
Heerde, Harald J. van
1
Heitmann, Mark
1
Natter, Martin
1
Osinga, Ernst C.
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Parreño Selva, Josefa
1
Parreño-Selva, Josefa
1
Peers, Yuri
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Risselada, Hans
1
Ruiz Conde, Enar
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Schamp, Christina
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Applied economics
1
European journal of marketing : EJM
1
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
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Journal of marketing research
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ECONIS (ZBW)
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1
Cause-related marketing as sales promotion
Schamp, Christina
;
Heitmann, Mark
;
Peers, Yuri
; …
- In:
Journal of marketing research
61
(
2024
)
5
,
pp. 955-974
Persistent link: https://www.econbiz.de/10015168514
Saved in:
2
Flexible decomposition of price promotion effects using store-level scanner data
Heerde, Harald J. van
;
Leeflang, Peter
;
Wittink, Dick R.
-
2002
Persistent link: https://www.econbiz.de/10001681986
Saved in:
3
Modeling the effects of promotional efforts on aggregate pharmaceutical demand : what we know and challenges for the future
Wieringa, Jaap E.
;
Osinga, Ernst C.
;
Ruiz Conde, Enar
; …
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 591-628)
.
2014
Persistent link: https://www.econbiz.de/10010353471
Saved in:
4
Modelling the effects of promotion expenditures on sales of pharmaceuticals
Wieringa, Jaap E.
;
Leeflang, Peter
- In:
Applied economics
45
(
2013
)
22/24
,
pp. 3389-3399
Persistent link: https://www.econbiz.de/10010345405
Saved in:
5
Cross-category demand effects of price promotions
Leeflang, Peter
;
Parreño-Selva, Josefa
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
4
,
pp. 572-586
Persistent link: https://www.econbiz.de/10009566394
Saved in:
6
Decomposing the sales promotion bump accounting for cross-category effects
Leeflang, Peter
;
Parreño Selva, Josefa
;
Dijk, Albert van
; …
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
3
,
pp. 201-214
Persistent link: https://www.econbiz.de/10003809039
Saved in:
7
Multi-unit price promotions and their impact on purchase decisions and sales
Drechsler, Salome
;
Leeflang, Peter
;
Bijmolt, Tammo H. A.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1049-1074
Persistent link: https://www.econbiz.de/10011708832
Saved in:
8
Does sustainability sell? : the impact of sustainability claims on the success of national brands' new product introductions
Doorn, Jenny van
;
Risselada, Hans
;
Verhoef, Peter C.
- In:
Journal of business research : JBR
137
(
2021
),
pp. 182-193
Persistent link: https://www.econbiz.de/10012665699
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