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It is in the game : dimensions of esports online spectator motivation and development of a scale
Qian, Tyreal Yizhou; Wang, Jerred Junqi; Zhang, James J.; … - In: European Sport management quarterly : ESMQ 20 (2020) 4, pp. 458-479
Persistent link: https://www.econbiz.de/10012287098
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Conceptualizing and measuring the use of student-athlete likeness in EA's NCAA Football
Baker, Thomas A., III.; Byon, Kevin K.; Cianfrone, Beth A. - In: Journal of sport management : the official journal of … 28 (2014) 3, pp. 281-294
Persistent link: https://www.econbiz.de/10010380453
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Investigation of esports playing intention formation : the moderating impact of gender
Jang, Wooyoung; Byon, Kevin K. - In: Sport marketing quarterly : preferred journal of the … 30 (2021) 3, pp. 193-206
Persistent link: https://www.econbiz.de/10012667326
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What makes esports consumers watch streamers' esports live-streaming contents? : Extending the theory of planned behavior
Jang, Wooyoung; Choi, Wonjun; Kim, Min Jung; Song, Hyunseok - In: International journal of sports marketing & sponsorship 25 (2024) 2, pp. 288-309
Persistent link: https://www.econbiz.de/10014505035
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Is mobile gaming a new pillar of esports? : exploring players' in-game purchases in PC and mobile platforms by using flow and clutch
Chou, Ssu-Yun; Jang, Wooyoung; Ma, Shang Chun; Chang, … - In: International journal of sports marketing & sponsorship 24 (2023) 2, pp. 311-332
Persistent link: https://www.econbiz.de/10014331368