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The road to learning "who am I" is digitized : a study on consumer self-discovery through augmented reality tools
Ambika, Anupama; Belk, Russell W.; Jain, Varsha; … - In: Journal of consumer behaviour 22 (2023) 5, pp. 1112-1127
Persistent link: https://www.econbiz.de/10014457684
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Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh K.; Hughes, David Laurie; Wang, Yichuan; … - In: Psychology & marketing 40 (2023) 4, pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
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Determinants of virtual reality stores influencing purchase intention : an interpretive structural modeling approach
Mkedder, Nadjim; Jain, Varsha; Salunke, Parth - In: Journal of retailing and consumer services 78 (2024), pp. 1-17
Persistent link: https://www.econbiz.de/10015085047
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Metaverse in marketing and logistics : the state of the art and the path forward
Tan, Garry Wei-Han; Aw, Eugene Cheng-Xi; Cham, Tat Huei; … - In: Asia Pacific journal of marketing and logistics 35 (2023) 12, pp. 2932-2946
Persistent link: https://www.econbiz.de/10014486550
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The role of augmented reality experiences in consumers' purchase intention toward new products
Ambika, Anupama; Jain, Varsha; Belk, Russell W.; … - In: Journal of consumer behaviour 24 (2025) 2, pp. 799-819
Persistent link: https://www.econbiz.de/10015334451
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Exploring avatar selves in the metaverse : consumer co-creation of experiences
Chakraborty, Amrita; Jain, Varsha; Belk, Russell W. - In: Journal of consumer behaviour 24 (2025) 2, pp. 694-716
Persistent link: https://www.econbiz.de/10015333961