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The reality of virtuality : harness the power of virtual reality to connect with consumers
Cowan, Kirsten; Ketron, Seth; Kostyk, Alena - 2023
Virtual Reality (VR) technology has become more sophisticated and widespread. Consumers embrace it for gaming and entertainment. New industries are using it to showcase their products and services, with VR experiences becoming more immersive and realistic than ever. Where does VR fit into your...
Persistent link: https://www.econbiz.de/10014550671
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Can you smell the (virtual) roses? : the influence of olfactory cues in virtual reality on immersion and positive brand responses
Cowan, Kirsten; Ketron, Seth; Kostyk, Alena; … - In: Journal of retailing 99 (2023) 3, pp. 385-399
Persistent link: https://www.econbiz.de/10014461659
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VR in customer-centered marketing : purpose-driven design
Kostyk, Alena; Sheng, Jie - In: Business horizons 66 (2023) 2, pp. 225-236
Persistent link: https://www.econbiz.de/10014281712
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Virtual reality marketing : what does it mean to have a 3D experience? : effects of stereopsis on consumer perceptions and marketing outcomes
Kostyk, Alena; Sheng, Jie; Murchie, Andrew; Preston, Stephen - In: Journal of advertising research 64 (2024) 3, pp. 301-318
Persistent link: https://www.econbiz.de/10015071678
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The reality of virtuality : harness the power of virtual reality to connect with consumers
Cowan, Kirsten; Ketron, Seth; Kostyk, Alena - 2023
Persistent link: https://www.econbiz.de/10013498923