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~subject:"Web 2.0 technologies"
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Web 2.0 technologies
Social Web
24,671
Social web
24,640
Online-Marketing
14,433
Internet marketing
14,303
Consumer behaviour
9,748
Konsumentenverhalten
9,741
Online-Handel
4,129
Online retailing
4,124
Electronic Commerce
3,815
E-commerce
3,622
Beziehungsmarketing
3,283
Relationship marketing
3,279
Viral marketing
3,118
Virales Marketing
3,116
Soziales Netzwerk
3,089
Social network
2,905
Sportveranstaltung
2,703
Sport event
2,634
Internet
2,625
Markenführung
2,568
Brand management
2,567
Werbewirkung
2,443
Advertising effects
2,431
Marketingmanagement
2,118
Marketing management
2,101
Social media
2,053
social media
1,936
Werbung
1,899
Advertising
1,893
Customer integration
1,566
Kundenintegration
1,566
Markenimage
1,531
Brand image
1,522
Digital platform
1,518
Digitale Plattform
1,518
Web 2.0-Technologien
1,507
Marketing
1,390
Deutschland
1,360
Theorie
1,323
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Kummer, Michael E.
14
Scott, David Meerman
9
Slivko, Olga
9
Zhu, Feng
9
Tochtermann, Klaus
8
Bianchi, Francesco
6
Kind, Thilo
6
Kung, Howard
6
Richter, Alexander
6
Greenstein, Shane M.
5
Gu, Yuan
5
Kane, Gerald C.
5
Kerkhof, Anna
5
Luqman, Adeel
5
Stocker, Alexander
5
Wirtz, Bernd W.
5
Bondarouk, Tanya
4
Dahlander, Linus
4
Dhir, Amandeep
4
Dwivedi, Yogesh K.
4
Fait, Monica
4
Frederiksen, Lars
4
Ghose, Anindya
4
Giorgidze, George
4
Hai-Jew, Shalin
4
Halatchliyski, Iassen
4
Halligan, Brian
4
Klamma, Ralf
4
Komus, Ayelt
4
Möslein, Kathrin
4
Olivas-Luján, Miguel R.
4
Pleil, Thomas
4
Saam, Marianne
4
Safko, Lon
4
Shah, Dharmesh
4
Singh, Param Vir
4
Smolnik, Stefan
4
Stieglitz, Stefan
4
Tellis, Gerard J.
4
Tirunillai, Seshadri
4
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IGI Global
14
Springer Fachmedien Wiesbaden
4
Books on Demand GmbH <Norderstedt>
2
National Bureau of Economic Research
2
OECD
2
Springer International Publishing
2
Technische Universität Dresden
2
Technische Universität Dresden / Fakultät für Informatik
2
Workshop GeNeMe <2011, Dresden>
2
B & S Siebenhaar Verlag OHG
1
BITKOM Servicegesellschaft
1
Competence Center Information Systems & Services
1
CoreMedia AG <Hamburg>
1
Deutsche Gesellschaft für Personalführung
1
Deutsches Forschungsinst. f. öffentl. Verwaltung Speyer
1
European Centre for Disease Prevention and Control
1
European Commission / Directorate-General for Translation
1
Fachhochschule Reutlingen / European School of Business
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
Hochschule der Medien
1
Hochschule für Technik und Wirtschaft Berlin
1
Information Resources Management Association
1
Initiative Gesundheit & Arbeit
1
Institut für Angewandte Informatik <Dresden> / Privat-Dozentur Angewandte Informatik
1
KnowTech <15, 2013, Hanau>
1
Organisation for Economic Co-operation and Development
1
Routledge <Verlag>
1
Shaker Verlag
1
Springer-Verlag GmbH
1
Trinity College Dublin / Department of Economics
1
Universität Duisburg-Essen / Institut für Informatik und Wirtschaftsinformatik
1
Wiley-VCH
1
Workshop GeNeMe <2010, Dresden>
1
Workshop on E-Business <10, 2011, Schanghai>
1
World Health Communication Associates Ltd (WHCA)
1
World Tourism Organization
1
bbw Hochschule
1
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SpringerLink / Bücher
18
Technological forecasting & social change : an international journal
18
Journal of business research : JBR
14
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
13
Management science : journal of the Institute for Operations Research and the Management Sciences
13
Information systems research : ISR
12
Management information systems : mis quarterly
12
ZEW discussion papers
12
International journal of market research : JMRS ; the journal of the Market Research Society
11
Journal of information & knowledge management : JIKM
11
Journal of management information systems : JMIS
11
Journal of organizational computing and electronic commerce
11
Journal of knowledge management
10
Corporate communications : an international journal
9
HMD : Praxis der Wirtschaftsinformatik
9
International journal of business information systems : IJBIS
9
Business horizons
8
I-KNOW '08 and I-MEDIA '08 : International Conferences on Knowledge Management and New Media Technology ; conference proceedings ; [Graz, Austria, September 3 - 5, 2008]
8
Web 2.0 : neue Perspektiven für Marketing und Medien
8
International journal of internet marketing and advertising : IJIMA
7
Journal of marketing
7
Journal of marketing research
7
Tourism management : research, policies, practice
7
Cogent business & management
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
Information systems management
6
International journal of knowledge management : IJKM ; an official publication of the Information Resources Management Association
6
International journal of technology marketing : IJTMkt
6
Journal of marketing communications
6
Journal of marketing management : MM
6
Journal of travel and tourism marketing
6
Marketing science
6
Social media listening and monitoring for business applications
6
The learning organization : TLO ; the international journal of critical studies in organizational learning
6
Wissensmanagement : das Magazin für Digitalisierung, Vernetzung und Collaboration
6
E-collaboration ; Vol. 1
5
Information systems and e-business management : ISeB
5
International journal of electronic marketing and retailing : IJEMR
5
Journal of communication management : an international journal
5
Journal of electronic commerce research : JECR
5
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ECONIS (ZBW)
1,507
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1
Global multi-sport events : content strategy for driving fan engagement on Twitter
Shabbirhusain RV
;
Annamalai, Balamurugan
; …
- In:
Sport, Business and Management : an international …
13
(
2023
)
4
,
pp. 450-469
Persistent link: https://www.econbiz.de/10014317874
Saved in:
2
The role of social media marketing in revenue enhancement : a case of FIFA World Cup, 2022 in Qatar
Al-Kuwari, Haya Abdul Aziz Al-Saad
- In:
International journal of business excellence : IJBEX
32
(
2024
)
1
,
pp. 50-65
Persistent link: https://www.econbiz.de/10015060895
Saved in:
3
Agenda-setting and La Copa Mundial : marketing through agenda-setting on soccer blogs during the 2010 World Cup
Burch, Lauren M.
;
Frederick, Evan L.
;
Zimmerman, Matthew H.
- In:
International journal of sport management and marketing …
10
(
2011
)
3/4
,
pp. 213-231
Persistent link: https://www.econbiz.de/10009514081
Saved in:
4
Social sochi : using social network analysis to investigate electronic word-of-mouth transmitted trough social media communities
Hambrick, Marion E.
;
Pegoraro, Ann
- In:
International journal of sport management and marketing …
15
(
2014
)
3/4
,
pp. 120-140
Persistent link: https://www.econbiz.de/10011541870
Saved in:
5
An exploration of the distractions inherent to social media use among athletes
Hayes, Michelle
;
Filo, Kevin
;
Geurin, Andrea N.
;
Riot, …
- In:
Sport management review
23
(
2020
)
5
,
pp. 852-868
Persistent link: https://www.econbiz.de/10012421859
Saved in:
6
Analysing user-generated content in sports events through the lens of the Spain brand
Küster, Inés
;
Vila-Lopez, Natalia
;
Mora, Elísabet
; …
-
2025
Persistent link: https://www.econbiz.de/10015371480
Saved in:
7
Follow me! : erfolgreiches Social Media Marketing mit Facebok, Twitter und Co.; [neu: mit aktuellen Rechtstipps und Marketing-Takeaways]
Grabs, Anne
;
Bannour, Karim-Patrick
;
Vogl, Elisabeth
-
2014
-
3., aktual. und erw. Aufl.
Persistent link: https://www.econbiz.de/10014007847
Saved in:
8
Social Media Marketing und Strategien : Facebook, Twitter, Xing & Co. erfolgreich nutzen
Fischer, Dietmar
-
2015
Persistent link: https://www.econbiz.de/10014009252
Saved in:
9
Die neuen Marketing- und PR-Regeln im Web 2.0 : wie Sie im Social Web News Releases, Blogs, Podcasting und virales Marketing nutzen, um Ihre Kunden zu erreichen
Scott, David Meerman
-
2010
-
2., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10008655885
Saved in:
10
Einfluss, der sich auszahlt : die revolutionäre Wirkung von Klout, Social Scoring und Influence Marketing
Schaefer, Mark W.
-
2013
Persistent link: https://www.econbiz.de/10010225614
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