Agenda-setting and La Copa Mundial : marketing through agenda-setting on soccer blogs during the 2010 World Cup
Lauren M. Burch, Evan L. Frederick, Matthew H. Zimmerman and Galen E. Clavio
| Year of publication: |
2011
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|---|---|
| Authors: | Burch, Lauren M. ; Frederick, Evan L. ; Zimmerman, Matthew H. ; Clavio, Galen E. |
| Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 10.2011, 3/4, p. 213-231
|
| Subject: | Sportmarketing | Sports marketing | Meinung | Opinion | Web 2.0-Technologien | Web 2.0 technologies | Social Web | Social web | Fußball | Football | Sportveranstaltung | Sport event |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009514081