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Should it be told or tasted? : impact of sensory versus nonsensory cues on the categorization of low-alcohol wines
Masson, Josselin; Aurier, Philippe - In: Journal of wine economics 10 (2015) 1, pp. 62-74
Persistent link: https://www.econbiz.de/10011401473
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Modifying wine alcohol content : sensory and non-sensory impacts on quantities consumed
Masson, Josselin; Aurier, Philippe - In: International journal of entrepreneurship and small business 32 (2017) 1/2, pp. 102-117
Persistent link: https://www.econbiz.de/10011804277
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Co-creating a wine : a dyadic approach to consumer experiental value and SME value creation
Garcia, Karine; Aurier, Philippe; Rodhain, Angélique - In: International journal of entrepreneurship and small business 36 (2019) 3, pp. 274-291
Persistent link: https://www.econbiz.de/10012058220
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Linking branding strategy to ownership structure, financial performance and stability : case of French wine cooperatives
Challita, Sandra; Aurier, Philippe; Sentis, Patrick - In: International journal of entrepreneurship and small business 36 (2019) 3, pp. 292-307
Persistent link: https://www.econbiz.de/10012058221