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Measuring the influence of persuasion marketing on young wine consumers

Taylor, D. Christopher; Barber, Nelson - In: Journal of food products marketing 18 (2012) 1, pp. 19-33

Persistent link: https://www.econbiz.de/10009509751

Experimental approach to assessing actual wine purchase behavior

Barber, Nelson A.; Taylor, D. Christopher - In: International journal of wine business research : IJWBR 25 (2013) 3, pp. 203-226

Persistent link: https://www.econbiz.de/10009792052

Wine packaging : marketing towards consumer lifestyle to build brand equity and increase revenue

Barber, Nelson; Taylor, D. Christopher; Deale, Cynthia S. - In: International journal of revenue management : IJRM 4 (2010) 3/4, pp. 215-237

Persistent link: https://www.econbiz.de/10008746396

Twisting tradition : consumers' behavior toward alternative closures

Barber, Nelson A.; Taylor, D. Christopher; Dodd, Tim H. - In: Journal of food products marketing 15 (2009) 1, pp. 80-103

Persistent link: https://www.econbiz.de/10003831209

The importance of wine bottle closures in retail purchase decisions of consumers

Barber, Nelson; Taylor, D. Christopher; Dodd, Tim - In: Journal of hospitality marketing & management 18 (2009) 6, pp. 597-614

Persistent link: https://www.econbiz.de/10003887186

Selective marketing to environmentally concerned wine consumers : a case for location, gender and age

Barber, Nelson; Taylor, D. Christopher; Strick, Sandy - In: The journal of consumer marketing 27 (2010) 1, pp. 64-75

Persistent link: https://www.econbiz.de/10003942443

Model selection and Akaike Information Criteria : an example from wine ratings and prices

Snipes, Michael; Taylor, D. Christopher - In: Wine Economics and Policy 3 (2014) 1, pp. 3-9

The effect of wine ratings on pricing has been a question for wine consumers for some time. Ultimately, wine preference, and thus how one judges a wine, is a subjective endeavor. Wine professionals have long rated wines and those published ratings have some effect on consumer sales. Previously,...

Persistent link: https://www.econbiz.de/10011867912

Desirability bias and perceived effectiveness influence on willingness-to-pay for pro-environmental wine products

Barber, Nelson A.; Taylor, D. Christopher; Remar, Daniel - In: International journal of wine business research : IJWBR 28 (2016) 3, pp. 206-227

Persistent link: https://www.econbiz.de/10011563741

Defining and establishing a restaurant wine culture

Taylor, D. Christopher; Russen, Michelle; Dawson, Mary; … - In: International journal of contemporary hospitality management 36 (2024) 6, pp. 1926-1943

Persistent link: https://www.econbiz.de/10015133898

Wine bottle closure : the importance to millennials and baby boomers during purchase situations

Barber, Nelson; Taylor, Christopher - In: Enometrica : review of the Vineyard Data Quantification … 2 (2009) 1, pp. 67-85

Persistent link: https://www.econbiz.de/10009684471