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Temporal construal in advertising : the moderating role of temporal orientation and attribute importance in consumer evaluations
Martin, Brett A. S.; Gnoth, Juergen; Strong, Carolyn - In: Journal of advertising : official publication of the … 38 (2009) 3, pp. 5-19
Persistent link: https://www.econbiz.de/10003892000
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If Kate voted conservative, would you? : the role of celebrity endorsements in political party advertising
Veer, Ekant; Becirovic, Ilda; Martin, Brett A. S. - In: European journal of marketing : EJM 44 (2010) 3/4, pp. 436-450
Persistent link: https://www.econbiz.de/10008650070
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How do consumers react to physically larger models? : effects of model body size, weight control beliefs and product type on evaluations and body perceptions
Martin, Brett A. S.; Xavier, Robina - In: Journal of strategic marketing 18 (2010) 6, pp. 489-501
Persistent link: https://www.econbiz.de/10008758732
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Effects of knowledge, testimonials, and ad copy on cruise advertising judgments
Martin, Brett A. S.; Vincent, Aaron - In: Tourism analysis : an interdisciplinary tourism & … 19 (2014) 6, pp. 769-774
Persistent link: https://www.econbiz.de/10010478107
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Effects of susceptibility to normative influence and type of testimonial on attitudes toward print advertising
Martin, Brett A. S.; Wentzel, Daniel; Tomczak, Torsten - In: Journal of advertising : official publication of the … 37 (2008) 1, pp. 29-43
Persistent link: https://www.econbiz.de/10003708161
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The trustworthy brand : effects of conclusion explicitness and persuasion awareness on consumer judgments
Martin, Brett A. S.; Strong, Carolyn A. - In: Marketing letters : a journal of research in marketing 27 (2016) 3, pp. 473-485
Persistent link: https://www.econbiz.de/10011537266
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When ambush marketing is beneficial to sponsorship awareness : creating sponsor distinctiveness using exclusivity and brand juxtaposition
Weeks, Clinton S.; O'Connor, Peter; Martin, Brett A. S. - In: Journal of marketing management : MM 33 (2017) 15/16, pp. 1256-1280
Persistent link: https://www.econbiz.de/10011850369