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~subject:"Werbewirkung"
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Werbewirkung
Advertising effects
21
Volatility
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forecasting
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Volatilität
18
ARCH model
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ARCH-Modell
17
inventory
16
Commodity derivative
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Rohstoffderivat
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Advertising
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Consumer behaviour
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Konsumentenverhalten
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Werbung
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GARCH
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Markov chain Monte Carlo
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semidefinite programming
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Capital income
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Kapitaleinkommen
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inventory control
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seasonality
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simulation
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Estimation
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Oil price
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Schätzung
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Theorie
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Theory
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cointegration
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multivariate GARCH
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Ölpreis
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Spillover effect
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Spillover-Effekt
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neural networks
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Time series analysis
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Zeitreihenanalyse
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conditional correlations
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leverage
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long memory
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maintenance
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networks
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Article
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English
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Chang, Chingching
21
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Journal of advertising : official publication of the American Academy of Advertising
9
International journal of advertising : the quarterly review of marketing communications
4
Psychology & marketing
3
International journal of advertising : the review of marketing communications
2
Journal of advertising research
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
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ECONIS (ZBW)
21
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1
Making unique choices or being like others : how priming self-concepts influences advertising effectiveness
Chang, Chingching
- In:
Psychology & marketing
27
(
2010
)
4
,
pp. 399-415
Persistent link: https://www.econbiz.de/10003963759
Saved in:
2
Repetition variation strategies for narrative advertising
Chang, Chingching
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 51-65
Persistent link: https://www.econbiz.de/10003892009
Saved in:
3
The influence of editorial liking and editorial-induced affect on evaluations of subsequent ads : individual differences as moderators
Chang, Chingching
- In:
Journal of advertising : official publication of the …
40
(
2011
)
3
,
pp. 45-58
Persistent link: https://www.econbiz.de/10009302701
Saved in:
4
Why do Caucasian advertising models appeal to consumers in Taiwan? : a cue-triggered value-expressive framework
Chang, Chingching
- In:
International journal of advertising : the quarterly …
33
(
2014
)
1
,
pp. 155-177
Persistent link: https://www.econbiz.de/10010256877
Saved in:
5
The effectiveness of advertising that leverages sponsorship and cause-related marketing : a contingency model
Chang, Chingching
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 317-338
Persistent link: https://www.econbiz.de/10009744451
Saved in:
6
Is that website for me? : website-self-congruency effects triggered by visual designs
Chang, Chingching
- In:
International journal of advertising : the quarterly …
31
(
2012
)
4
,
pp. 835-860
Persistent link: https://www.econbiz.de/10009674961
Saved in:
7
The role of ad-evoked consumption visions in predicting brand attitudes : a relevancy principle model
Chang, Chingching
- In:
Psychology & marketing
29
(
2012
)
12
,
pp. 956-967
Persistent link: https://www.econbiz.de/10009691212
Saved in:
8
Guilt regulation : the relative effects of altruistic versus egoistic appeals for charity advertising
Chang, Chingching
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 211-227
Persistent link: https://www.econbiz.de/10010408873
Saved in:
9
Enhancing self-referencing to health messages
Chang, Chingching
- In:
Journal of consumer affairs : official publication of …
45
(
2011
)
1
,
pp. 147-164
Persistent link: https://www.econbiz.de/10009531789
Saved in:
10
When new commercials do not meet expectations
Chang, Chingching
- In:
Journal of advertising : official publication of the …
43
(
2014
)
4
,
pp. 359-370
Persistent link: https://www.econbiz.de/10010469996
Saved in:
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