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Ethnic food advertising formats and consumers' responses : picture-dominant or text-dominant?
Kim, DongHee; Jang, Soocheong (Shawn) - In: International journal of hospitality management 82 (2019), pp. 5-12
Persistent link: https://www.econbiz.de/10012121356
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Plant-based food is unhealthy : that's not true! : how can corrective messages help promote plant-based menus in quick-service restaurants?
Zhang, Xingyi; Jeong, EunHa; Shao, Xiaolong; Jang, … - In: International journal of contemporary hospitality management 35 (2023) 9, pp. 3216-3234
Persistent link: https://www.econbiz.de/10014334291
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The influence of celebrity chefs on restaurant customers’ behavior
Chen, YangSu; Raab, Carola; Chen, Chihchien - In: Journal of hospitality marketing & management 26 (2017) 5, pp. 489-510
Persistent link: https://www.econbiz.de/10011754000
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The matching effect of local food and color on ethical dining behaviors : the roles of credibility and green image
Kim, Eun Joo; Kim, Esther L.; Kim, Minji; Tang, Jason - In: International journal of contemporary hospitality management 36 (2024) 5, pp. 1557-1576
Persistent link: https://www.econbiz.de/10015133720
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Impact of an innovative video demonstration on perceptions and attitudes toward McDonald's product quality
Lang, Mark; Beemer, Gary; Fernandez Gaviria, Paula - In: Journal of food products marketing : innovations in … 27 (2021) 5, pp. 243-254
Persistent link: https://www.econbiz.de/10012623355
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The influences of verbal smell references in radio advertisements
Davis, Eric A.; Magnini, Vincent P.; Weaver, Pamela A.; … - In: Journal of hospitality & tourism research : JHTR ; the … 37 (2013) 2, pp. 281-299
Persistent link: https://www.econbiz.de/10009779908
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Eat to the beat : musical incongruity resolution in restaurant advertising
Abolhasani, Morteza; Golrokhi, Zahra - In: Journal of international consumer marketing 34 (2022) 5, pp. 567-591
Persistent link: https://www.econbiz.de/10013465902
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What makes consumers repeat consumption internet celebrity restaurant?
Tang, Jianxiong; Xie, Liping; Sun, Qiao; Liu, Xian - In: International journal of contemporary hospitality management 35 (2023) 12, pp. 4073-4098
Persistent link: https://www.econbiz.de/10014430080
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The roles of emotion induced by types of restaurant attributes in advertisement on evaluation
Choi, Nak Hwan; Kim, Yen-soon - In: Nankai business review international 3 (2012) 3, pp. 224-241
Persistent link: https://www.econbiz.de/10009665309
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Examining the relationship between advertising expenditures and sales of quick-service restaurants in the United States
Kamal, Sara; Wilcox, Gary B. - In: Journal of food products marketing 20 (2014) 1, pp. 55-74
Persistent link: https://www.econbiz.de/10010355136