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~subject:"Werbewirkung"
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Werbewirkung
Consumer behaviour
41
Konsumentenverhalten
41
Social Web
22
Social web
22
Internet marketing
21
Online-Marketing
21
Brand management
17
Markenführung
17
Advertising
16
Werbung
16
Advertising effects
14
Viral marketing
14
Virales Marketing
14
Beziehungsmarketing
12
Brand image
12
Markenimage
12
Relationship marketing
12
Brand
11
Markenartikel
11
Social media
8
Creativity
6
Kreativität
6
Brand loyalty
5
Customer integration
5
Kundenintegration
5
Markentreue
5
Marketing management
5
Marketingmanagement
5
Social relations
5
Soziale Beziehungen
5
Experiment
4
Theorie
4
Theory
4
Designation of origin
3
Herkunftsbezeichnung
3
Meta-Analyse
3
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3
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3
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2
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2
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English
14
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Noort, Guda van
6
Smit, Edith G.
4
Verlegh, Peeter
4
Verlegh, Peeter W. J.
3
Willemsen, Lotte M.
3
Bernritter, Stefan F.
2
Fransen, Marieke L.
2
Loermans, Annemijn C.
2
Mazerant, Komala
2
Neijens, Peter
2
Rauwers, Fabiënne
2
Reijmersdal, Eva A. van
2
Wottrich, Verena M.
2
Buijzen, Moniek
1
Campbell, Margaret C.
1
Dahlén, Micael
1
Eelen, Jiska
1
Eigenraam, Anniek W.
1
Kirmani, Amna
1
Loef, Joost
1
Meijers, Marijn H. C.
1
Mohr, Gina S.
1
Noordewier, Marret K.
1
Remmelswaal, Paola
1
Rozendaal, Esther
1
Schooten, Erik van
1
Smink, Nadia
1
Voorveld, Hilde A. M.
1
Willems, Winne
1
van Noort, Guda
1
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Erasmus Research Institute of Management
1
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International journal of advertising : the quarterly review of marketing communications
5
International journal of advertising : the review of marketing communications
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Advertising in new formats and media : current research and implications for marketers
1
ERIM report series research in management
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of current issues and research in advertising
1
Journal of interactive marketing
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ECONIS (ZBW)
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1
Evaluating the reliability and validity of practitioners and consumers' advertising creativity assessments
Mazerant, Komala
;
Willemsen, Lotte M.
;
Neijens, Peter
; …
- In:
Journal of current issues and research in advertising
45
(
2024
)
4
,
pp. 402-422
Persistent link: https://www.econbiz.de/10015191740
Saved in:
2
Branded apps : explaining effects of brands' mobile phone applications on brand responses
Noort, Guda van
;
Reijmersdal, Eva A. van
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 16-26
Persistent link: https://www.econbiz.de/10011997971
Saved in:
3
Processes and effects of targeted online advertising among children
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Smink, Nadia
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
3
,
pp. 396-414
Persistent link: https://www.econbiz.de/10011707392
Saved in:
4
The impact of creative media advertising on consumer responses : two field experiments
Rauwers, Fabiënne
;
Remmelswaal, Paola
;
Fransen, Marieke L.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 749-768
Persistent link: https://www.econbiz.de/10012492576
Saved in:
5
Topical Advertising in enduring events : the role of timing and creativity in engagement with social media brand messages during COVID-19
Mazerant, Komala
;
Willemsen, Lotte M.
;
Neijens, Peter
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1411-1432
Persistent link: https://www.econbiz.de/10013484584
Saved in:
6
Online damage control : the effects of proactive versus reactive webcare interventions in consumer-generated and brand-generated platforms
Noort, Guda van
;
Willemsen, Lotte M.
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
3
,
pp. 131-140
Persistent link: https://www.econbiz.de/10009569267
Saved in:
7
Cognitive and affective consequences of two types of incongruent advertising
Loef, Joost
(
contributor
);
Verlegh, Peeter W. J.
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660052
Saved in:
8
Can disclosures lead consumers to resist covert persuasion? : the important roles of disclosure timing and type of response
Campbell, Margaret C.
;
Mohr, Gina S.
;
Verlegh, Peeter W. J.
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
4
,
pp. 483-495
Persistent link: https://www.econbiz.de/10010210184
Saved in:
9
A typology of consumer strategies for resisting advertising, and a review of mechanisms for countering them
Fransen, Marieke L.
;
Verlegh, Peeter W. J.
;
Kirmani, Amna
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 6-16
Persistent link: https://www.econbiz.de/10011298749
Saved in:
10
The role of customization, brand trust, and privacy concerns in advergaming
Wottrich, Verena M.
;
Verlegh, Peeter
;
Smit, Edith G.
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 60-81
Persistent link: https://www.econbiz.de/10011687883
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