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~subject:"Werbewirkung"
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Werbewirkung
Consumer behaviour
105,931
Konsumentenverhalten
103,488
Theorie
14,554
Theory
14,379
Relationship marketing
13,046
Beziehungsmarketing
13,020
Brand management
9,147
Markenführung
9,108
Online-Handel
8,816
Online retailing
8,804
Brand image
7,996
Markenimage
7,956
Customer satisfaction
7,406
Kundenzufriedenheit
7,247
Social Web
7,117
Social web
7,115
Markenartikel
6,995
Brand
6,982
Online-Marketing
5,718
Internet marketing
5,704
Experiment
5,415
Einzelhandel
5,314
USA
5,263
Retail trade
5,262
Service quality
5,252
Dienstleistungsqualität
5,207
Advertising effects
5,040
United States
4,991
Electronic Commerce
4,931
Deutschland
4,834
E-commerce
4,808
Germany
4,482
Emotion
4,448
Lizenz
4,205
Licence
4,021
Advertising
3,965
Marketingmanagement
3,947
Marketing management
3,927
Werbung
3,913
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Online availability
All
Undetermined
2,578
Free
947
CC license
75
Type of publication
All
Article
4,120
Book / Working Paper
959
Journal
3
Type of publication (narrower categories)
All
Article in journal
3,919
Aufsatz in Zeitschrift
3,919
Aufsatz im Buch
181
Book section
181
Graue Literatur
173
Non-commercial literature
173
Working Paper
143
Arbeitspapier
132
Hochschulschrift
120
Thesis
88
Conference paper
40
Konferenzbeitrag
40
Collection of articles of several authors
26
Sammelwerk
26
Aufsatzsammlung
14
Lehrbuch
9
Collection of articles written by one author
8
Sammlung
8
Textbook
8
Dissertation u.a. Prüfungsschriften
7
Konferenzschrift
7
Reprint
7
Bibliografie enthalten
5
Bibliography included
5
Case study
5
Fallstudie
5
Conference proceedings
4
Bibliografie
2
Einführung
2
Ratgeber
2
Amtsdruckschrift
1
Article
1
Doctoral Thesis
1
Enzyklopädie
1
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1
Glossary included
1
Government document
1
Guidebook
1
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1
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1
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English
4,870
German
205
Undetermined
3
French
2
Polish
2
Russian
1
Spanish
1
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Author
All
Septianto, Felix
31
Gierl, Heribert
27
Pelsmacker, Patrick de
26
Dens, Nathalie
19
Diehl, Sandra
18
Reijmersdal, Eva A. van
18
Yoon, Sukki
17
Hudders, Liselot
16
Eisend, Martin
15
Matthes, Jörg
15
Esch, Franz-Rudolf
14
Pauwels, Koen
14
Stafford, Marla Royne
14
Taylor, Charles Raymond
14
Boerman, Sophie C.
13
Huber, Frank
13
Torres, Ivonne M.
13
Yoon, Hye Jin
13
Dahlén, Micael
12
Bauer, Hans H.
11
Bellman, Steven
11
Choi, Yung Kyun
11
Mattila, Anna S.
11
Muehling, Darrel D.
11
Naderer, Brigitte
11
Sahni, Navdeep S.
11
Smit, Edith G.
11
Wu, Linwan
11
Evans, Nathaniel J.
10
Ilicic, Jasmina
10
Kim, Kacy K.
10
Malik, Garima
10
Rosengren, Sara
10
Rozendaal, Esther
10
Sreejesh, S.
10
Zúñiga, Miguel Ángel
10
Bae, Mikyeung
9
Cauberghe, Veroline
9
Chan, Kara
9
Chang, Chun-Tuan
9
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Institution
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National Bureau of Economic Research
9
Springer Fachmedien Wiesbaden
6
Erasmus Research Institute of Management
2
Fachhochschule Reutlingen / European School of Business
2
Shaker Verlag
2
Technische Universität Braunschweig
2
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Consumer Research Institute, inc.
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Helmut-Schmidt-Universität/Universität der Bundeswehr Hamburg
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <Veranstaltung> <14., 2015, London>
1
ICORIA <Veranstaltung> <15., 2016, Ljubljana>
1
IGI Global
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
Study on the consumer judgment of advertising
1
The Nielsen Company (Germany)
1
UVK Verlagsgesellschaft mbH
1
Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
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Published in...
All
Journal of business research : JBR
214
International journal of advertising : the review of marketing communications
187
Journal of marketing communications
158
International journal of advertising : the quarterly review of marketing communications
117
Journal of retailing and consumer services
103
Journal of promotion management : JPM
92
Journal of promotion management : innovations in planning and applied research
92
Psychology & marketing
79
Journal of advertising research
71
International journal of internet marketing and advertising : IJIMA
65
Marketing science
64
The journal of product & brand management
50
Journal of advertising : official publication of the American Academy of Advertising
48
Marketing letters : a journal of research in marketing
47
European journal of marketing : EJM
45
Journal of current issues and research in advertising : JCIRA
45
Asia Pacific journal of marketing and logistics
44
Journal of marketing research : JMR
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
43
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
42
Health marketing quarterly
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Journal of current issues and research in advertising
38
The journal of brand management : an international journal
36
European journal of marketing
35
Marketing intelligence & planning
35
Journal of international consumer marketing
34
International journal of sports marketing & sponsorship
31
International journal of consumer studies
29
Journal of marketing
28
The journal of consumer marketing
27
Young consumers : insight and ideas for responsible marketers
27
Marketing : ZFP ; journal of research and management
25
Journal of global marketing
24
Cogent business & management
23
International journal of hospitality management
23
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
23
Journal of marketing research
23
Sport marketing quarterly : preferred journal of the Sport Marketing Association
23
Journal of the Academy of Marketing Science
22
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Source
All
ECONIS (ZBW)
5,055
EconStor
14
USB Cologne (EcoSocSci)
11
OLC EcoSci
2
Showing
1
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10
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1
Alternativen zum Rabatt : wie viel Wertschätzung erzielen Promotions im Automobilhandel? : Ein methodischer Ansatz zur Vermeidung der Rabattspirale
Bauer, Hans H.
;
Görtz, Gunnar
;
Exler, Stefanie
-
2005
Persistent link: https://www.econbiz.de/10002939563
Saved in:
2
Verbraucherspezifische Promotionwirkungen
Görtz, Gunnar
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515276
Saved in:
3
Kaufakzeleration bei konsumentengerichteter Verkaufsförderung
Lutzky, Christian
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515594
Saved in:
4
Essays on the effects of promotions
Horn, Carmen
-
2013
Persistent link: https://www.econbiz.de/10010396397
Saved in:
5
It has to be ME (not YOU) : the role of competitive message on the effectiveness of sales promotion
Yoon, Heeyoung
;
Chang, Dae Ryun
;
Lee, Kyoungmi
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
3
,
pp. 339-349
Persistent link: https://www.econbiz.de/10010408195
Saved in:
6
Kaufakzeleration bei konsumentengerichteter Verkaufsförderung
Lutzky, Christian
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003438982
Saved in:
7
Warenprobenwirkung : verhaltenswissenschaftliche Erklärung unter Berücksichtigung einer Käufertypologisierung /Michaela Ludl
Ludl, Michaela
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003498810
Saved in:
8
Verbraucherspezifische Promotionwirkungen
Görtz, Gunnar
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003280476
Saved in:
9
Facebook user's habits in getting commercial information : a study on Hong Kong students
Cheung, Fanny Sau-Lan
;
Leung, Wing-fai
- In:
Economics, management and financial markets
11
(
2016
)
3
,
pp. 56-71
Persistent link: https://www.econbiz.de/10011814242
Saved in:
10
Seeding as part of the marketing mix : word-of-mouth program interactions for fast-moving consumer goods
Dost, Florian
;
Phieler, Ulrike
;
Haenlein, Michael
; …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 62-81
Persistent link: https://www.econbiz.de/10012175889
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