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What's in it for me? : an investigation of North American professional niche sport sponsorship objectives
Greenhalgh, Greg; Greenwell, T. Christopher - In: Sport marketing quarterly : preferred journal of the … 22 (2013) 2, pp. 101-112
Persistent link: https://www.econbiz.de/10010257035
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Niche sport sponsorship : providing the target market sponsors want?
Greenhalgh, Greg; Martin, Tiesha; Smith, Allison - In: Sport marketing quarterly : preferred journal of the … 30 (2021) 2, pp. 111-121
Persistent link: https://www.econbiz.de/10012630750
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The effects of gender and social roles on the marketing of combat sport
Greenwell, T. Christopher; Hancock, Meg; Simmons, Jason M. - In: Sport marketing quarterly : preferred journal of the … 24 (2015) 1, pp. 19-29
Persistent link: https://www.econbiz.de/10010515320
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The effects of sexualized and violent presentations of women in combat sport
Greenwell, T. Christopher; Simmons, Jason M.; Hancock, Meg - In: Journal of sport management : the official journal of … 31 (2017) 6, pp. 533-545
Persistent link: https://www.econbiz.de/10011781495