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Can data-driven precision marketing promote user ad clicks? : evidence from advertising in WeChat moments
Yu, Chuanpeng; Zhang, Zhengang; Lin, Chunpei; Wu, … - In: Industrial marketing management : the international … 90 (2020), pp. 481-492
Persistent link: https://www.econbiz.de/10012372707
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Making unique choices or being like others : how priming self-concepts influences advertising effectiveness
Chang, Chingching - In: Psychology & marketing 27 (2010) 4, pp. 399-415
Persistent link: https://www.econbiz.de/10003963759
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Repetition variation strategies for narrative advertising
Chang, Chingching - In: Journal of advertising : official publication of the … 38 (2009) 3, pp. 51-65
Persistent link: https://www.econbiz.de/10003892009
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The influence of editorial liking and editorial-induced affect on evaluations of subsequent ads : individual differences as moderators
Chang, Chingching - In: Journal of advertising : official publication of the … 40 (2011) 3, pp. 45-58
Persistent link: https://www.econbiz.de/10009302701
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Why do Caucasian advertising models appeal to consumers in Taiwan? : a cue-triggered value-expressive framework
Chang, Chingching - In: International journal of advertising : the quarterly … 33 (2014) 1, pp. 155-177
Persistent link: https://www.econbiz.de/10010256877
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The effectiveness of advertising that leverages sponsorship and cause-related marketing : a contingency model
Chang, Chingching - In: International journal of advertising : the quarterly … 31 (2012) 2, pp. 317-338
Persistent link: https://www.econbiz.de/10009744451
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Is that website for me? : website-self-congruency effects triggered by visual designs
Chang, Chingching - In: International journal of advertising : the quarterly … 31 (2012) 4, pp. 835-860
Persistent link: https://www.econbiz.de/10009674961
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The role of ad-evoked consumption visions in predicting brand attitudes : a relevancy principle model
Chang, Chingching - In: Psychology & marketing 29 (2012) 12, pp. 956-967
Persistent link: https://www.econbiz.de/10009691212
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Guilt regulation : the relative effects of altruistic versus egoistic appeals for charity advertising
Chang, Chingching - In: Journal of advertising : official publication of the … 43 (2014) 3, pp. 211-227
Persistent link: https://www.econbiz.de/10010408873
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Enhancing self-referencing to health messages
Chang, Chingching - In: Journal of consumer affairs : official publication of … 45 (2011) 1, pp. 147-164
Persistent link: https://www.econbiz.de/10009531789